William Dougan

As a Principal Advisor for Larta’s Commercialization Assistance Programs, William brings more than twenty years of experience in commercialization, venture design, venture finance, and management of technology and innovation. He has helped Larta entrepreneurs in many fields including cleantech, agricultural biotech, water technology, sustainable agriculture, and manufacturing.

William has more than twenty years of experience in teaching, consulting, advising, and public service in the areas of venture planning and development. He has served as a judge or organizing committee member for the Wisconsin Governor’s Business Plan Contest, the Northwestern University Entrepreneur Idol Contest, the Wisconsin Innovation Awards, and the Mason-Wells BizStarts Business Plan Competition. His advisees have won cash or equity awards at the International Business Model Competition, the Rice University Business Plan Competition and the Wisconsin Governor’s Business Plan Competition.

He serves as contributor to the BREW startup accelerator located at the Global Water Center in Milwaukee and the Launchpad accelerator located at the University of Wisconsin, Whitewater. In 2010 and 2015, William was selected as the National Advisor of the Year from the 250 chapters of the Collegiate Entrepreneurs’ Organization. He was selected as a runner up for that award in 2009 and 2013. He has published in the areas of small firm technology strategy and entrepreneur behavior, and serves as a member of the national Faculty Advisory Board of the Collegiate Entrepreneurs’ Organization. In November of 2011, he participated in the “I Am an Entrepreneur” Conference at the White House.

William holds a PhD in Business and Public Administration from Cornell University, an MS in Organizational Theory and Behavior from Cornell University, and a BS in Business Administration from the University of Kansas.