April Bolduc

April Bolduc is president and founder of S Curve Strategies and has driven electric since 2011, and inspired thousands of others to do the same by assisting utilities in California and across the U.S. develop and launch their electric vehicle (EV) infrastructure strategies. In addition to utilities, April consults with states, municipalities and advanced technology companies to deploy their EV customer engagement and marketing strategies.

S Curve Strategies’ efforts include developing the EV marketing strategy for the states of Missouri and New Hampshire, the electric West Coast trucking corridor, policy work for the California Electric Transportation Coalition, brand positioning for a global energy company, and work with start-ups to grow in the California market.

Prior to forming S Curve Strategies April was the EV customer engagement manager for San Diego Gas & Electric’s Clean Transportation team acting as their EV spokesperson and leading their EV program development, stakeholder engagement, marketing and EV program sales. She created exponential growth of customer sign-ups to the utility’s $45-million Power Your Drive EV charging station program to install 3,500 chargers at 350 apartments and workplaces. Having walked hundreds of sites, April streamlined the utility’s internal sales, planning and installation process.

April drafted and received approval of many of the utility’s EV infrastructure regulatory filings. Her holistic approach to EV program development has been her key to success. She ensures all internal and external stakeholders are moving together in step toward strategic growth and regulatory compliance.
Prior to that, April led the utility’s media relations and communications efforts in the EV, smart grid, microgrid and smart meter departments as the utility spokesperson in these areas. She led the development of the utility’s social media platform and while at the utility’s Sempra Energy headquarters developed the Fortune 500 company’s executive media training program.

April is a graduate of UC San Diego with a degree in communication and a member of the Smart Electric Power Associations’ EV Working Group, Plug In America, Forth, Veloz and the Western Utilities Public Affairs Group.