Privacy Policy

Respecting the privacy of the visitors using is a major priority for Larta. The following statement will help you understand how Larta collects, uses and safeguards the personal information you provide to us on our Web site.

Please note that this policy applies only to and not to other organizations' Web sites to which we link. Remember that when you use a link to go from to another Web site, Larta's Privacy Policy is no longer in effect. Your browsing and interaction on any other Web site, including Web sites which have a link on, is subject to that Web site's own rules and policies. Please read over those rules and policies before proceeding. Larta does not make any representations about the practices and policies of these organizations.

What Information Do We Collect?

When you visit you may provide us with two types of information: (1) personal information you knowingly choose to disclose that is collected on an individual basis (voluntary registration) and (2) Web site use information collected on an aggregate basis as you and others browse our Web site.

Voluntary Registration

Visitors to may choose to register by providing their name, e-mail address, telephone number, and work address. You may also provide information about your organization, your role within the organization and how you learned about Larta. The information you provide will assist us in tailoring our content to your needs.

Registrants will receive our free e-mail newsletter and other news of interest to entrepreneurs and the technology industry.

Credit Card Information

If you choose to purchase products from or from our partners, you may need to provide personal information and authorization for us to obtain information from various credit services. For example, in addition to the information above, you may need to provide the following:

Mailing address 

Billing address 

Credit card number 

Telephone number 


When credit card information is provided to, we require that you establish a "secure session" using Secure Socket Layer (SSL), or Secure Electronics Transaction (SET) protocol. The protocol encrypts all information before it is sent. The information is scrambled en route and decoded once it reaches our Web site.

Other e-mail communications may not be secure unless you are advised that security measures will be in place prior to you transmitting the information. For this reason, you should not send confidential information, such as Social Security number, through an unsecured e-mail.

Consistent with the Federal Children's Online Privacy Protection Act of 1998 (COPPA), we do not knowingly request personally identifiable information from anyone under the age of 13 without requesting parental consent.


To enable us to offer you the best possible experience when you visit and to offer continually updated information, we may assign you a unique identification number stored in a file on your computer called a "cookie." Cookies by themselves cannot be used to find out the identity of any user. This unique identification number automatically identifies your browser - but not you - to our computers whenever you interact with

The cookies automatically gather certain usage information like the numbers and frequency of visitors to and areas visited on the site. We only use such data in the aggregate. This collective data helps us determine how much our customers use parts of the site, so we can improve our site to ensure that it is as appealing as we can make it for as many people possible.

How is the information used?

The information you provide to Larta is used to better understand the content needs of registrants to our Web site. Our goal in collecting personal information and monitoring visitor traffic patterns is to provide you with the best available Web experience for online entrepreneurship information.


Your Consent

By using our Web site, you consent to the collection and use of information by Larta as outlined in this Privacy Policy. If we decide to change our privacy policies and procedures, we will post those changes on this page so that you always have the opportunity to be aware of what information we collect, how we use it, and under what circumstances we may disclose it.