Alan Creutz

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As a Principal Advisor for Larta’s Commercialization Assistance Programs, Alan has mentored a diverse group of companies in areas including cleantech, IT, software, life sciences, education, and biotechnology. He is…

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Xiao-Wei Zhu

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Xiao-Wei Zhu (“Wei”) is a Commercialization Advisor for SBIR grantee companies with phase I and phase II awards from NSF, NIST, NIH, and DOE, help awardees build business models with…

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Jim Wasson

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As a Principal Advisor at Larta Institute, Jim brings more than 37 years of experience in leading research, product development and technology commercialization in the electronics manufacturing industry, and has…

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Tim Raines

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Mr. Raines is an experienced commercialization executive with a primary focus on early stage technology marketing, sales, business development and SBIR/STTR grant development. Tim has worked in Technology Transfer with…

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Farida Fotouhi

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Farida Fotouhi is President of Reality2, a marketing, branding, and creative agency she founded to help clients address new realities in the business environment. She has spent 30 years working…

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James McArthur

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I’m a seasoned creative director, experience designer, technologist & CX expert. As a “transformative creative” I specialize in the merger of user-centered design & cutting-edge techniques (like rapid prototyping). Creating…

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James Brown

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Jim is a Principal Advisor for Larta’s Commercialization Assistance Programs. He is also Principal at J. L. Brown & Co., a strategic advisory firm for deep technology ventures. He helps…

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Andrew Berkhausen

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Andrew Berkhausen’s career has involved initiating and managing business operations at all stages for startup companies: from proof-of-concept/validation, to fundraising, to market integration/launch, to scaling/growth, to operations improvement, to acquisitions/exits. …

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Gunjan Siroya

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Gunjan Siroya is a Larta Principal Advisor and Sr. VP at a niche technology, consulting, and solutions firm. Gunjan’s diverse roles include operations, sales, marketing, business development, management, M&A, and…

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Peter Hong

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As a Principal Advisor for Larta’s Commercialization Assistance Programs, Peter brings over 30 years of experience in strategic business planning, startup operations, product development, market strategy, and IP strategy. He…

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