Xiao Wei Zhu Headshot

Xiao-Wei Zhu

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Xiao-Wei Zhu (“Wei”) is a Commercialization Advisor for SBIR grantee companies with phase I and phase II awards from NSF, NIST, NIH, and DOE, help awardees build business models with…

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Steven Spalding

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Steven is a Principal Advisor for Larta’s Commercialization Assistance Programs. He brings over 30 years of business experience with deep expertise in strategic business planning, commercialization strategies, market strategy, incubators,…

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Brent Giles

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Brent is a Principal Advisor at Larta Institute. He brings 15 years of experience helping develop technology and strategy for companies of all sizes. He has strong technical expertise in…

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Farida Fotouhi

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Farida Fotouhi is President of Reality2, a marketing, branding, and creative agency she founded to help clients address new realities in the business environment. She has spent 30 years working…

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James McArthur

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I’m a seasoned creative director, experience designer, technologist & CX expert. As a “transformative creative” I specialize in the merger of user-centered design & cutting-edge techniques (like rapid prototyping). Creating…

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Sandor Schoichet

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As a Principal Advisor with the Larta Institute, Sandor brings over 20 years of hands-on experience with technology, product, and business development in life science and technology companies. For the…

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Andrew Berkhausen

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Andrew Berkhausen’s career has involved initiating and managing business operations at all stages for startup companies: from proof-of-concept/validation, to fundraising, to market integration/launch, to scaling/growth, to operations improvement, to acquisitions/exits. …

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Gunjan Siroya

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Gunjan Siroya is a Larta Principal Advisor and Sr. VP at a niche technology, consulting, and solutions firm. Gunjan’s diverse roles include operations, sales, marketing, business development, management, M&A, and…

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Bandhana Katoch

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Bandhana has been actively involved in innovation-driven economic development by promoting technology transfer and commercialization activities, academic-industry collaborations, and developing an entrepreneurial ecosystem. She has worked as Marketing and Business…

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Zoe Quan

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Dr. Zoe Quan is a Principal Advisor for Larta’s Commercialization Assistance Programs, with over 30 years of commercialization experience. Her skill is in helping companies ask the right questions to…

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