Alan Creutz Headshot

Alan Creutz

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As a Principal Advisor for Larta’s Commercialization Assistance Programs, Alan has mentored a diverse group of companies in areas including cleantech, IT, software, life sciences, education, and biotechnology. He is…

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Robert Calcaterra Headshot

Robert Calcaterra

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As a Principal Advisor, Dr. Calcaterra provides strategic and business advice to recipients of federal grants from the NIH, USDA, NOAA and DOE. Additionally, he also serves as a subject…

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Xiao-Wei Zhu

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Xiao-Wei Zhu (“Wei”) is a Commercialization Advisor for SBIR grantee companies with phase I and phase II awards from NSF, NIST, NIH, and DOE, help awardees build business models with…

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Susan Rowinski Headshot

Susan Rowinski

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As an Expert Resource in Larta’s Commercialization Assistance Programs since 2008, Susan mentors entrepreneurs on matters related to strategic and tactical reimbursement planning & implementation for companies developing or selling…

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Brent Giles Headshot

Brent Giles

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Brent is a Principal Advisor at Larta Institute. He brings 15 years of experience helping develop technology and strategy for companies of all sizes. He has strong technical expertise in…

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Farida Fotouhi Headshot

Farida Fotouhi

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Farida Fotouhi is President of Reality2, a marketing, branding, and creative agency she founded to help clients address new realities in the business environment. She has spent 30 years working…

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Dietrich Ruehlmann Headshot

Dietrich Ruehlmann

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Dietrich Ruehlmann, PhD, MBA, is a Principal Advisor for Larta’s Commercialization Assistance Programs. With 15 years of experience in medical and laboratory technology development, commercialization and marketing, Dietrich has worked…

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James McArthur Headshot

James McArthur

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I’m a seasoned creative director, experience designer, technologist & CX expert. As a “transformative creative” I specialize in the merger of user-centered design & cutting-edge techniques (like rapid prototyping). Creating…

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Dale Yuzuki

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Dale Yuzuki, M.Ed., M.A. is a Principal Advisor for Larta’s Commercialization Assistance Programs. He has over twenty years of experience in both life science research and clinical equipment and reagent…

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Andrew Berkhausen

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Andrew Berkhausen’s career has involved initiating and managing business operations at all stages for startup companies: from proof-of-concept/validation, to fundraising, to market integration/launch, to scaling/growth, to operations improvement, to acquisitions/exits. …

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