Gail Klein Bentley was on top of the world—actually,
way higher than that. The 30-year-old Charlottesville,
Virginia, entrepreneur had zoomed out of nowhere to land
$1.2 million in angel funding in the fall of 1999, and
her Web site, WorkingWeekly.com, was the subject of
heavy buzz. It had quickly grown to 60 employees and had
a potentially huge customer base because its focus was
on the changing workplace—on helping people find meaning
and fullfillment in their working lives. How could it
fail?
Then one day the bottom fell out. “I had a commitment
for $2 million in additional funding. The day they were
supposed to put in the money, they withdrew the offer,”
recalls Bentley. Not good—and the ride became
stomach-turning bumpy. “Of course I went to other
funders, but nobody else would invest,” says Bentley,
who served as chair, president and publisher. “I had to
lay off all 60 employees. I had never failed in my life.
That was just a terrible time.”
As we’ve all seen in the news, Bentley’s pain isn’t
all that unique. Last year, the talk was about the
mushrooming number of dotcom millionaires. These days
you hear more about all the dotcom disasters. Even big
names are among the casualties: Living.com, Boo.com
(although Fashionmall.com did buy and reopen it),
Pets.com and even ToySmart.
com, a onetime Disney subsidiary. But countless
lesser-known companies went under, too. Entire Web sites
have sprouted to do nothing but maintain death watches
on sputtering dotcoms. The upshot is that what had
seemed a no-brainer route to riches suddenly looks more
like a dead end. But is it? Is dotcomming only for
kamikazes determined to flame out? Is there still money
to be made online?
Robert McGarvey is Entrepreneur's "Web Smarts"
columnist.