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Venture
Groups Giving Tech Transfer a Closer Look
by Hans Ibold
3/19/01
Local
tech-transfer programs, which facilitate the development of university
research into commercial products and services, have been notoriously
troublesome for venture capitalists to deal with. But that appears
to finally be changing.
“We
have gotten more and more interest recently from the VC community,”
said Emily Waldron, assistant director of UCLA’s Office of Intellectual
Property Administration.
Waldron
points to Beverly Hills-based ITU Ventures as an example of the
growing interest. ITU was formed in December by investor Adam Winnick
to develop tech ventures emerging from the nation’s graduate schools.
Winnick
and other VCs may be finding it easier to commercialize the technology
they find on local campuses.
“We’re
on the cusp of a transformation from it being extremely difficult
to license out university technology to it becoming a much more
simplified process,” said Nir Kossovsky, CEO of Pasadena-based Patent
& License Exchange Inc. (Pl-x), an online marketplace for valuing
and marketing intellectual property.
Kossovsky,
a former UCLA professor, started Pl-x because of the challenges
and frustrations he faced with the intellectual property system
while working as a researcher and inventor at UCLA.
Several
factors have triggered changes in tech-transfer programs. There
is so much intellectual property inventory building up at schools
like Caltech, UCLA and USC that it is “effectively impossible for
anyone in a position of responsibility to not do something with
it,” Kossovsky said.
Profit
motive
Tactically,
the tech-transfer process is becoming more streamlined and routine
at local universities, as it has at Stanford University and Massachusetts
Institute of Technology.
Finally,
universities and researchers are no longer shunned for seeking to
cash in on their inventions.
“It
used to be that the profit motive was considered incompatible with
the academic motive. That’s changed here,” Kossovsky said. “Faculty
who drive Porsches are not necessarily embarrassed anymore.”
The
changes have opened the door for VCs to play a heightened role in
tech transfers.
“We
talk to the transfer groups here every chance we have,” said Denny
Ko, founding partner of the VC firm DynaFund Ventures, which has
a tech-laden portfolio. “We like to work with them. If they have
something interesting, they tend to come to us and include us in
their presentations.”
Massoud
Entekhabi, managing director of another tech-savvy VC firm TL Ventures,
has had similar experiences.
“The
local tech-transfer programs are very helpful in terms of encouraging
faculty to think about marketing and in terms of helping us get
in and identify people that are focusing on areas that we have interests
in,” he said.
It
hasn’t always been such a smooth relationship.
“L.A.
has been notoriously bad when it comes to its tech-transfer programs,”
said Victor Hwang, COO of the L.A. Regional Technology Alliance.
There
was never really a need to make tech-transfer programs work efficiently
here, Hwang said, because of the once-steady flow of grant money
from the aerospace and defense industries.
“The
researchers and the universities lived off that money and never
learned how to make their research pay off,” he said. “What we ended
up with is a lot of research going on and a lot of business leaders,
but they’re not the same people.”
The
tech-transfer process itself is relatively new. It was only in 1980
that Congress passed the Bayh-Dole Act, which allows universities
to patent results from federally funded research. That legislation
opened the door to university-corporate cooperation. Since then,
nearly 3,000 startups have been formed through licenses of academic
inventions, according to the Association of University Technology
Managers.
Caltech
is leading the way locally with its Office of Technology Transfer,
which has brought an entrepreneurial edge to the school.
Headed
by Larry Gilbert, a veteran of licensing offices at Boston University
and MIT, the Caltech office performs a wide range of business services,
including finding investors and lawyers, raising funds and offering
management advice.
Since
1995, Caltech has spawned 65 startups, according to Office of Technology
Transfer Associate Director Rich Wolf. Last year alone, Caltech
took equity stakes in 27 startups during what Wolf refers to as
“the year of the optical switch.”
“That
was way out of whack,” he said. “The plan now is to add 12 startups
to Caltech’s portfolio each year.”
USC
has been slim by comparison, spawning 28 startups since 1992, according
to Rosanne Dutton, director of the Office of Technology Licensing
at the university. Last year, the school was involved in seven startups,
up from four in 1999. Dutton said the school is stepping up efforts
to commercialize its technologies and is working with organizations
like LARTA to facilitate the process.
At
UCLA, 31 startups have been launched since 1990 – six last year
and two in 1999, according to Waldron.
Breakthrough
to business
Today,
it is risk and scalability issues, not bureaucratic red tape, that
seem to be the biggest deterrents to bringing university-hatched
technologies to VCs.
“The
VCs have difficulty ferreting out what will be of value,” Waldron
said. “Saying that the tech-transfer process is too bureaucratic
is just a knee-jerk reaction. It’s difficult for VCs to mine our
portfolios because they find our technologies too raw, too early
stage. They like things more incubated.”
Added
Entekhabi, “It comes down to being able to discern the excitement
of a technical breakthrough from the potential to make it a scaleable
business. Building things one at time under the microscope is not
a great business solution.”
Caltech’s
Wolf said he is hoping that VCs will “redefine what’s valuable”
and include smaller companies with less market potential in their
portfolios.
“It
drives us nuts when investors say they’re only interested in billion-dollar
market opportunities,” Wolf said. “We have several companies that
are going to generate between $50 million and $100 million in (annual)
revenue, but a lot of VCs aren’t interested in playing there. I’m
hoping that VCs will be willing to make investments in these smaller
companies, which could become acquisition targets.”
No
one argues, however, that there is a huge potential for tech companies
to blossom from L.A.’s campuses.
“The
L.A. area has one of the highest concentrations of creative prowess
in the world,” Kossovsky said. “Between the various UC campuses,
USC, Caltech and the Jet Propulsion Laboratory, we have some of
the finest talent working in the hottest tech sectors: life science,
information technology and advanced materials. The potential is
certainly here.”
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