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SSTI, the State Science and Technology Institute, calls Larta University one of the "best programs in the country," having "helped hundreds of entrepreneurs, implemented innovative programs, and assisted client companies to raise hundreds-of-millions of dollars.

December 10: PwC #4: Revenue Recognition for Start-Up Companies
Why can’t revenue be recorded if the cash has been received and it is non-refundable? Revenue recognition continues to be a focus in the financial community, particularly the tech sector. Penalties for not properly recognizing revenue include loss of management credibility, impact to a company’s valuation, and potential investor issues. The goal of this course is to focus on the key revenue recognition principles that can be used by emerging technology companies to guide them in this ever-changing and complex area.
Locations: Los Angeles and Irvine

January 15: Entrepreneurship Series #7: Moving the Product: Sales & Distribution Strategies
You’ve got a great product, but how do you get it to paying customers? A proper sales and distribution strategy is key to taking a new company’s product beyond its initial test group or early adopters. Understanding of the basics of how to sell your product or service is the first step. Companies have managed to prosper immensely from building the right alliances, where businesses share valuable assets ranging from a customer base to marketing activities, from suppliers and procurement to product development. Topics covered in this course include: how to sell, getting the most out of distribution networks, and forming valuable strategic alliances.
Location: Los Angeles

Larta University's full course schedule >

Top Stories in Hot Technology Sectors

Biotech
FDA Takes On Drug Name Confusion (Forbes)
A n advisory committee to the U.S. Food and Drug Administration met to discuss a serious problem: confusing names for prescription drugs. The committee's decision, reportedly, is that more study is needed.
more Biotech news

Communications
AT&T Slow on Number Switching (Wired)
Federal regulators asked AT&T Wireless to respond to complaints that it's taking too long to switch customers who want to transfer their cell-phone service to another company.
more Communications news

Hardware
HP names new IT, operations chief (CNet News)
Hewlett-Packard on Friday promoted a printing unit executive and HP veteran to head both the company's operations and its internal computer infrastructure.
more Hardware news

Software
Rescuing Cybersecurity (CNet News)
Silicon Valley executives meet with US government officials during a cybersecurity summit in an effort to enhance security programs, but regulations may follow if those efforts fail.
more Software news

Internet
U.N. Summit to Focus on Internet (Washington Post)
Leaders from almost 200 countries will convene next week in Geneva to discuss whether an international body such as the United Nations should be in charge of running the Internet.
more Internet news

Investments
IPO Watch: Thanksgiving week creates Wall Street turkeys (Red Herring - registration required)
As the IPO Express pulled out of the terminal ahead of the Thanksgiving holiday last week, a few turkeys got bounced off the train.
more Investment news

This events calendar is provided as a service by Larta about events vetted and endorsed by Larta.

December 8-9: Music 2.0: A Digital Music Industry Summit
iHollywood Forum presents Music 2.0, a music industry summit that explores business strategies for reinventing the music industry in the digital age. Music 2.0 will analyze trends and developments affecting the business of digital music, including music’s growing portability, digital distribution, piracy, desktop music production, industry consolidation, online marketing, and the rapidly expanding number of services targeting music consumers. Receive $50.00 off by using coupon code "TechSpotter" by December 1.

December 8-11: US IPv6 Summit 2003
The IPv6 Forum hosts the US IPv6 Summit, the premier event for the world IPv6 community, and an international forum for advancing the development and implementation of new generation Internet networks, technologies, applications and policies. Industry leaders will report on services and applications for large-scale deployment of Internet Protocol version 6 (IPv6), the Next Generation Internet.

December 9: University Technology Licensing
The Los Angeles Chapter of the Licensing Executives Society presents an informative session on university technology licensing with Emily Waldron Loughran, Director of Licensing at the University of California, Los Angeles.

December 9: Growth Capital Workshop
Springboard Enterprises is pleased to announce the second annual Growth Capital Workshop at UCLA Anderson School of Management. The one-day workshop features keynotes and case studies from successful women entrepreneurs, as well as panels on positioning for growth and attracting the right investment sources. At the end of the day, four women entrepreneurs will present their two-minute 'elevator' pitch to a panel of investors.

December 10: PwC #4: Revenue Recognition for Startup Companies
The goal of this Larta course is to focus on the key revenue recognition principles that can be used by emerging technology companies to guide them in this ever-changing and complex area.

December 11: The Technology Industry Audit Committee and Board of Directors Forum
If you serve on an audit committee or have board level interactions with the auditors, PricewaterhouseCoopers and Manatt, Phelps & Phillips have developed a forum to provide you with greater insights, knowledge, and best practices to assist you in three important areas. This event is not for service providers; you should be a board or audit committee member.

December 15: Homeland Security and Nanotechnology
The Bay Area Nanotechnology Forum brings representatives from Government, Industry, and the R&D, Venture Capital and the Investment communities together to present the latest developments in nanotechnology and homeland security. This is an excellent opportunity to see and hear what is being done in the areas of homeland security and nanotechnology, to learn of funding opportunities and to share insights on the how this will impact the future of the Bay Area and global economy.

December 16: Phase II SBIR Proposal Writing Workshop - Targeting the NIH
Have you survived your first NIH Phase I proposal? Are you ready for your NIH Phase II proposal? Join the NASA Commercialization Center and Pasadena Entretec and get ready with a one-day workshop for NIH Phase I awardees to prepare NIH Phase II proposals.

December 17: Digital Coast Holiday Reception
Digital Coast Roundtable hosts its fifth annual holiday reception. Join other Digital Coast movers and shakers for a night of food, drinks and holiday cheer! The major technology and entertainment organizations in the region are combining their holiday celebrations into one fun-filled extravaganza. The Digital Coast Holiday Reception is a tradition for Los Angeles industry leaders. The 2003 Digital Coast Holiday Reception will benefit America's Baby Cancer Foundation so please bring a donation for someone less fortunate.

Larta's full event calendar >

Since 1993, Larta has been the leader in convening technology companies, researchers, and investors. We help our clients access the technology industry through world-class conference and training services, industry research, and capital-raising.

Companies helped by Larta have raised over $1.5 billion in capital. Larta's conferences and seminars provide insights to thousands of businesspeople each year. Larta's weekly magazine on business innovation is read by over 20,000 people.

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