Full list of Larta's publications >

Send comments and submissions to James Klein, Larta VOX Editor, at voxeditor@old.larta.org

SSTI, the State Science and Technology Institute, calls Larta University one of the "best programs in the country" due to its having "helped hundreds of entrepreneurs, implemented innovative programs, and assisted client companies to raise hundreds-of-millions of dollars."

PricewaterhouseCoopers Expert Access Series
Combines Larta University’s classroom-style seminars with the advisory expertise of PricewaterhouseCoopers (PwC). A set of four high-impact workshops that address finance, audit, tax and accounting topics for technology start-ups. Classes are interactive and structured to present the most important aspects of accounting for growth and start-up companies. Instructors are PwC Partners with extensive experience serving technology companies and who understand the key business and accounting issues that are inherent in the industry. Classes are basic to intermediate level and require no prerequisites and no advanced preparation. CPE credits are available for Accounting and Auditing and/or Taxation.
Locations: Los Angeles and Irvine

August 26: Protecting Trade Secrets from Employees and Contractors
Trade secrets are some of a company's most important assets, but unlike patents, they're often overlooked and not properly protected. Many companies are not even aware that certain lists, techniques, formulas, processes and/or methods are considered trade secrets, which can be legally protected. This session will teach you to identify your trade secrets, take appropriate practical and legal measures to protect those trade secrets, and will discuss why doing so provides a competitive edge and adds value to your company's bottom line.
Location: Downtown Los Angeles

September 17 & 18: Entrepreneurship Series #4: Protecting Your Technology: Intellectual Property Rights
Intellectual property can be the primary asset of a technology company, and strategic management of IP can attract capital and monetize revenue, and impact the long-term results of a company's success. This workshop covers the most crucial legal and business strategies any company should know before exposing its technology to a competitive marketplace, including: copyrighting and trade secrets, working with an independent contractor to develop a product, and licensing.
Locations: Century City and Irvine

September 23: Successful Negotiation Series #2: The Difficult Negotiation
Effective, professional tactics for dealing with real-life difficult negotiation situations, such as "uphill" negotiation where one party has substantially more negotiating power. Structural techniques for successfully dealing with uncertainty in negotiations will also be discussed. The three-hour workshop includes interactive team and individual exercises that help to consolidate new negotiation skills. The instructor is Eric Klein of Katten Muchin Zavis Rosenman LLP.
Location: Downtown Los Angeles

Larta University's full course schedule >

Top Stories in Hot Technology Sectors

Biotech
Enzymes Found to Delay Aging Process (WashingtonPost.com)
Discovery Could Lead to Drugs to Extend Life Span.

Wireless
Challenges Likely on Phone Rules (LAtimes.com)
The FCC order on competition is cheered by consumer groups and blasted by its chairman.

Software
Microsoft sets pricing, late launch for Office (CNN.com)
Microsoft Corp. said this week that the latest versions of its Office programs will be made available on October 21, later than the summer time frame the company was aiming for.

Internet
Spammer blamed for SoBig.F virus (CNN.com)
A spammer could be behind SoBig.F, the fastest growing computer virus, according to an Internet analyst.

Investments
Searching for the Right Numbers (WashingtonPost.com)
The sluggish technology market is showing some glimmers of hope these days, but the consensus among top tech executives and industry analysts suggests that the slump is not over yet.

This events calendar is provided as a service by Larta about events vetted and endorsed by Larta.

August 26: Protecting Trade Secrets from Employees and Contractors
Trade secrets are some of a company's most important assets, but unlike patents, they're often overlooked and not properly protected. This Larta U session will teach you to identify your trade secrets, take appropriate practical and legal measures to protect those trade secrets, and will discuss why doing so provides a competitive edge and adds value to your company's bottom line.

August 26: Venture Physics I – Harnessing Market Forces for High-Tech Venture Growth
The Business Technology Center hosts this program for high-tech companies. Markets adopt advanced technology in a predictable and characteristic manner. This characteristic is the result of powerful economic and market forces governing the adoption of new technology and the sensitivity of buyers to risk and uncertainty. By harnessing these forces, ventures can catapult themselves into new markets with minimum cost and effort.

September 2-3: VentureNet 2003
The Software Council of Southern California (SCSC) presents VentureNet, the primary technology capital conference where the region's most promising companies mingle with investors, strategic partners and business leaders from around the country. The program includes presentations from the hottest companies looking for funding, and four panels of top tier investors, as well as two timely keynote speakers. The Software Council is extending the special rate of $295 for friends of LARTA, a $200 savings! Use code LARTA.

September 4: Where Does Wireless Go From Here?
Part of the Los Angeles Venture Association (LAVA) Presidents & Distinguished Speakers Series. Find out how Nokia went from a regional paper company to the world’s leading cell phone provider. KP Wilska, Nokia’s President, will give his view of the past, present and future of the wireless industry.

September 9: Technical Due Diligence
This event from the Business Technology Center will review the due diligence process for entrepreneurs. Discussion will include factors that determine the quality of an investment opportunity and how these features interact with innovative technologies.

September 9-10: World Nano-Economic Congress
The North America World Nano-Economic Congress, presented by CMP Cientifica, focuses on the applications and impact of nanotechnology in a wide range of industries.

September 10: PwC Series #1: Startup Accounting and Tax Issues
Larta and PriceWaterhouseCoopers present a seminar to address issues including stock-based compensation and cheap stock, startup costs, tax loss and credit preservation, maximizing research tax credits, and other matters.

September 11: Venture Physics II - Logic and Convention
The second in a Business Technology Center three-part series. Few business documents receive more attention than business plans. By understanding the conventions of business plan writing, entrepreneurs can create short, concise and clear plans that are easy to read, understand and maintain.

September 15: Like it or Not
A panel of five active investors will each evaluate three TechSpotter applicant companies in advance of the event at CBS Radford Studios, where they will critique the companies, followed by an audience Q&A. TechSpotter is an investment prescreening services that helps technology companies find funding.

Larta's full event calendar >

Since 1993, Larta has been the leader in convening technology companies, researchers, and investors. We help our clients access the technology industry through world-class conference and training services, industry research, and capital-raising.

Companies helped by Larta have raised over $1.5 billion in capital. Larta's conferences and seminars provide insights to thousands of businesspeople each year. Larta's weekly magazine on business innovation is read by 20,000 people.

www.old.larta.org

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Los Angeles, CA 90015
Tel: (213) 744-1314
Fax: (213) 744-1791

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