Week of May 26 - June 1, 2003 ~  v.5, n.21

Technology By the Glass
An old strategy for new times. Media, software and hardware companies are giving consumers the technologies they want in the quantities they need.
full article >

Negotiating Success
Negotiation skills are even more valuable in today's economy. Eric Klein, a partner in the Los Angeles office of ShawPittman LLP, and the instructor for Larta University's upcoming Successful Negotiation #1 workshop, discusses the art of the deal.
full article >

New from Larta Research: Electronic Games Industry White Paper
Examines current trends and market conditions in interactive entertainment, and includes the latest industry statistics, recent announcements by Sony, Nintendo and Microsoft, and analysts' forecasts for the future of the industry. more information >

Now Available: The Medical Device Industry White Paper
The U.S. medical device industry has been a bright spot in an otherwise gloomy economy. The U.S. medical device industry is the largest in the world, representing an estimated 5,750 companies and generating over $55 billion in 2002.
more information >

Technology Guide Helps Companies Find Government Funding
Larta has published its latest edition of the most comprehensive resource on government funding programs for technology R&D, Winning Government Money: 2003 Federal Technology Funding Guide. Sponsored by the Ewing Marion Kauffman Foundation, the report is recognized as the nation's leading survey on technology funding by the federal government (over $90 billion per year), and is indispensable for technology companies seeking federal funding.
more information >

2003 Nano Republic Conference
Larta's 2003 Nano Republic Conference July 10th is a leading national conference on Nanotech commercialization. Industry leaders will cover practical issues of engineering, design, and integration. Learn about the most promising Nanotech products and services, and meet companies that are using Nanotech today.
more information >

Larta University

May 28: PwC Expert Access #4: Revenue Recognition
Revenue recognition continues to be a serious concern in the financial community, particularly in the tech sector. This course will focus on the key revenue recognition principles that can be used by emerging technology companies.
Location: Irvine
more information >

June 3: Successful Negotiation #1
This first session provides participants with a professional, structured approach to negotiation that increases the likelihood of success and decreases adverse consequences of negotiation. Taking a holistic approach, participants learn how to prepare effectively, how to commence and conduct a negotiation, and how to use special methods and tactics that professionals commonly employ.
Location: Downtown Los Angeles
more information >

June 11 & 12: Entrepreneurship Series #2: The Road Map: Writing an Effective Business Plan
This session covers all phases of business plan development, including: identifying objectives, understanding what investors look for, the value proposition, tailoring strategies to a specific market and economic context, and creating the elements of a business plan.
Locations: Irvine and West LA
more information >

June 18: Successful Selling: Creating an Effective Sales Process for Software Companies
This three-hour boot camp helps software companies learn how to use a defined sales process, and turn the prospect who is “not looking” into a buying customer. Participants will create specific and customized scripts to assist in the selling process, and will learn how to get past the “gate keepers” and control sales costs.
Locations: Downtown Los Angeles
more information >

Other Articles
Sponsored by LATimes.com

The Glitch In The Tech Turnaround (BusinessWeek)
The weak players in the industry are being forced to lower their prices or face extinction. The silver lining: Corporate buyers get more bang for their buck
full article >

File Sharing Battles (United Press International)
Recording Industry companies have stepped up their assault on music and video piracy, causing more than a few casualties in the massive army of file swappers.
full article >

E-Commerce Sales Rise Nearly 26 Percent (Reuters)
US retail sales over the Internet reached $11.9 billion in the first quarter of 2003, growing by 25.9 percent compared to the same quarter in 2002, according to the Commerce Department.
full article >

Antispam Measure Gains Steam in House (C/Net News.com)
Antispam sentiment on Capitol Hill is growing, with a new proposal in the House of Representatives promising to slap the worst bulk e-mailers with prison terms and millions of dollars in fines.
full article >

Web 'Shaman' Fights His Demons (Wired)
Tim Berners-Lee, the man who dreamed up the World Wide Web, is worried that commercial interests threaten the future of the Internet. Speaking at the International World Wide Web Conference, he offers a possible solution.
full article >

Paradise Lost (The Economist)
So far, information technology has thrived on exponentials. Now it has to get back to earth. Revising Moore's law for the future of IT.
full article >

Events Calendar

This events calendar is provided as a service by Larta about events vetted and endorsed by Larta.

May 29: eBusiness Executive Roundtable
Software Council of Southern California invites you to their Executive Roundtable, a new eBusiness Annual Event featuring three prominent business leaders from the Orange County's eBusiness community. The CEOs and top level executives shall confer with their peers on issues that are affecting their firms' strategic direction and operation and the eBusiness economy at large.

more information >

June 3: Technology Forecast 2003-2005: The Intelligent Real-Time Enterprise
As the pace of business quickens, successful enterprises must continually monitor key business processes and provide accurate and timely information to decision makers throughout the organization. These requirements create a need for systems that can provide this information in real time. These systems, and the enabling software technologies they rely on, are the focus of Technology Forecast: 2003–2005, sponsored by PriceWaterhouseCoopers.
more information >

June 4: Software Executive Roundtable
Software Council of Southern California sponsors this moderated forum featuring Aubrey Chernick, CEO of Candle Corporation.
more information >

June 4-6: Nanotechnology Boot Camp Series: Basic Nanotechnology for Non-technical Personnel
An introduction to nanotechnology for non-technical industry executives who need to understand how this revolutionary technology will impact the competitive business landscape and their companies' operations in the coming years.
more information >

June 6: Seventh Annual Central Coast Venture Forum
Meet over 200 angel investors and venture capitalists at the largest venture forum held in the central coast. Learn about hot companies with compelling business plans and exciting technologies with innovative business models. Meet an extensive network of leading business principles and investment professionals.
more information >

June 10-15: Success 101 Business Academy
Young Professionals Global Network (YPGN) will host its first annual Business Academy where college students and recent graduates can receive a concentrated introduction to business techniques and expert guidance in their entrepreneurial endeavors. The Business Academy will offer instruction, interaction, and outstanding networking opportunities with keynote speakers, industry panelists and a Career Fair.

more information >

June 12: Market Opportunity in Security
The Orange County Chapter of the Software Council of Southern California presents this panel discussion of market opportunities in Security. Panelists include Sean Peasley, a Partner in Deloitte & Touche.
more information >

June 16-18: NanoBioTech Intellectual Property Landscape
This unique event is designed to provide a powerful understanding of the nanobiotech competitive landscape, the role IP plays in that landscape, and where there are commercial “white space” opportunities in the market.
more information >

June 17: Getting Government Grants
A detailed workshop on getting SBIR and other federal grants.
more information >

June 23-25: Nano Engineering World Forum
With its emphasis on the integration of nanotechnology into a broad range of disciplines, the NanoEngineering World Forum 2003 is a must-attend event for chief scientists and technologists, engineers, research directors, executives and strategic planners, educators, and venture-capital analysts.
more information >

June 23-27: IPv6 Global Summit
The North American IPv6 Global Summit is the premier event for the world IPv6 community and an international forum for advancing the development and implementation of new generation Internet networks, technologies and policies. Industry leaders will report on services, applications and international initiatives for large-scale deployment of Internet Protocol version 6 (IPv6).
more information >

Larta's full event calendar >

Larta Job Opportunities

Larta currently has the following job opportunities available. Interested candidates please email resumes to jjohnson@old.larta.org.

Programs and Events Coordinator
Programs and Events Coordinator will assist the Programs Director with producing approximately five conferences and 50 business workshops per year. You will manage all logistical aspects of conferences and workshops including venue selection and confirmations, speaker coordination, vendor relationships, sponsor benefits fulfillment, and attendee registration. You will also assist in program marketing efforts including conference brochures, website development and updates, promotional flyers, email marketing, and direct mail campaigns.
more information >

Business Development Associate
Business Development Associate will assist the Business Development Director with sales, new business sourcing, and marketing.
more information >

Programs Marketing Assistant
Programs Marketing Assistant will support the production of approximately five conferences and 50 business workshops per year and play a critical role in the marketing for these programs. You will create marketing materials including conference brochures, websites, and promotional flyers. You will organize marketing and attendee lists and will also assist with event logistics.
more information >

***** Tech Marketplace *****
Now available from Larta
			The Sand Dollar Report 2003
Applying Nanotechnology today.
			The 2003 Nano Republic Conference
World Nano-Economic Congress
			Sept. 8-10
			Washington, DC
smalltimes
			BIG NEWS IN SMALL TECH
			get your free subsciption
FIDELYS
			Investment Banking Services
Now Available From Larta
			The Medical Device Industry White Paper
PricewaterhouseCoopers
			MoneyTree Venture Capital Survey & More
			The most comprehensive survey of venture capital investment
Rainmaker & Sun
			Integrated Marketing
			Contact: Rena Conner for free marketing consultation
			818.789.9928
 
***** Sponsors *****
Ewing Marion Kauffman Foundation
Verizon Foundation
 
******** About Larta ********

Since 1993, Larta has been closely involved with cutting-edge business trends, growing sectors, and innovative companies. We apply this "insider" knowledge to help our clients find new customers, open new markets, tackle tough issues, and raise capital.

Companies helped by Larta have raised over $1.5 billion in capital. Larta's seminars provide insights to 1,000 businesspeople each year. Larta's weekly electronic magazine on business innovation is read by 20,000 people.

www.old.larta.org

714 W. Olympic Blvd.
Suite 750
Los Angeles, CA 90015
Tel: (213) 744-1314

Fax: (213) 744-1791

Orange County Office
16269 Laguna Canyon Road
Suite 100
Irvine, CA 92618
(949) 789-1110

 

Sponsorship: To sponsor VOX or other Larta events or publications, contact
Carlos Gutierrez