Week of May 19-25, 2003 ~  v.5, n.20

E3: Excitement, Expectations, Earnings
In an attempt to please the growing and increasingly sophisticated interactive entertainment audience, console manufacturers and game developers pulled out all the stops at last week's Electronic Entertainment Expo.
full article >

Coming Soon from Larta Research: Electronic Games Industry White Paper
This report examines current trends and market conditions in interactive entertainment, and includes the latest industry statistics, recent announcements by Sony, Nintendo and Microsoft, and analysts' forecasts for the future of the industry.

Now Available: The Medical Device Industry
The U.S. medical device industry has been a bright spot in an otherwise gloomy economy. The U.S. medical device industry is the largest in the world, representing an estimated 5,750 companies and generating over $55 billion in 2002. The industry is expected to grow at a compound annual rate of 9% in coming years.
more information >

Technology Guide Helps Companies Find Government Funding
Larta has published its latest edition of the most comprehensive resource on government funding programs for technology R&D, Winning Government Money: 2003 Federal Technology Funding Guide. Sponsored by the Ewing Marion Kauffman Foundation, the report is recognized as the nation's leading survey on technology funding by the federal government (over $90 billion per year), and is indispensable for technology companies seeking federal funding.
more information >

2003 Nano Republic Conference
Larta's 2003 Nano Republic Conference July 10th is a leading national conference on Nanotech commercialization. Industry leaders will cover practical issues of engineering, design, and integration. Learn about the most promising Nanotech products and services, and meet companies that are using Nanotech today.
more information >

Larta University

May 21: Economic Research Briefing: Electronic Games Industry
The worldwide electronic games industry represented a colossal market of $20.7 billion in 2002, fueled in part by a surge in sales of game consoles. The industry is expected to grow even further as new game systems emerge and gaming software improves. Larta hosts an Economic Research Briefing with Keith Boesky, Founder of the Video Game Department at International Creative Management. The briefing will explore trends in the interactive gaming industry and review major announcements at the recent Electronic Entertainment Expo.
Location: Downtown Los Angeles
more information >
Teleseminar available! Participants receive the speaker's PowerPoint presentation and instructions to dial in for a teleseminar.
click here to register for teleseminar >

May 28: PwC Expert Access #4: Revenue Recognition
Revenue recognition continues to be a serious concern in the financial community, particularly in the tech sector. This course will focus on the key revenue recognition principles that can be used by emerging technology companies.
Location: Irvine
more information >

June 3: Successful Negotiation #1
This first session provides participants with a professional, structured approach to negotiation that increases the likelihood of success and decreases adverse consequences of negotiation. Taking a holistic approach, participants learn how to prepare effectively, how to commence and conduct a negotiation, and how to use special methods and tactics that professionals commonly employ.
Location: Downtown Los Angeles
more information >

June 11 & 12: Entrepreneurship Series #2: The Road Map: Writing an Effective Business Plan
This session covers all phases of business plan development, including: identifying objectives, understanding what investors look for, the value proposition, tailoring strategies to a specific market and economic context, and creating the elements of a business plan.
Locations: Irvine and West LA
more information >

June 26: Successful Selling: Creating an Effective Sales Process for Software Companies
This three-hour boot camp helps software companies learn how to use a defined sales process, and turn the prospect who is “not looking” into a buying customer. Participants will create specific and customized scripts to assist in the selling process, and will learn how to get past the “gate keepers” and control sales costs.
Locations: Downtown Los Angeles
more information >

Other Articles
Sponsored by LATimes.com

Nanotech Gets Down to Business (Wired)
Venture capitalists, burned by the dot-com debacle, are leery of jumping on the nanotech bandwagon. But several companies and the government are investing in the latest wave of nanotech patents.
full article >

Administration Urges Keeping Online-Tax Ban (Washington Post)
Treasury Secretary John W. Snow told a packed house of local technology executives yesterday that the administration is asking Congress to continue its five-year-old moratorium on Internet taxes.

full article >

Wi-Fi Means Business (BusinessWeek)
The up-from-the-streets movement is catching on in the corporate world. Will the new wireless networks pay off?
full article >

Studios Broaden DVD-copying Fight (C/Net News.com)
Hollywood's major movie studios have turned up the legal heat on makers of DVD copying software.
full article >

Homeland Security Restructuring to Raise Cyber Profile (eWeek)
After months of escalating criticism from the IT industry that the Bush administration is devoting insufficient resources and attention to cyber-security, the fledgling Department of Homeland Security is already restructuring to give network safety a higher profile.
full article >

Earth's Best Friend: Corporate America? (BusinessWeek)
With Uncle Sam too strapped to foot the bill for environmental R&D, it's falling to business, which is more often finding the effort worthwhile.
full article >

Events Calendar

This events calendar is provided as a service by Larta about events vetted and endorsed by Larta.

May 19-20: UCLA WINMEC Wireless Internet, Data and Enterprise Application Conference
This two-day event will bring together leading wireless experts from industry and academia to provide a comprehensive overview of the Wireless Internet space. The conference attracts experts from the entire value chain - mobile operators and carriers, researchers, media content companies, telematics, mcommerce, application developers, vendors, portals, consultants, investors and more.
more information >

May 19-21: ASME 3rd Annual MEMS Technology Seminar
Five courses, exhibits, and NASA Microdevices Lab Tour offered.
more information >

May 20: PricewaterhouseCoopers Shaking the MoneyTree: Q1 2003 Results
Join PricewaterhouseCoopers and a distinguished panel of industry experts for the release of the Q1 2003 results of the PricewaterhouseCoopers/Venture Economics/National Venture Capital Association MoneyTree Survey. RSVP by e-mail to: la.oc.marketing@us.pwcglobal.com by Monday, May 19, 2003.

May 20: Orange Coast Venture Group: If I Build It, Will they Come? Generating Sales in Today's Economy
Learn how to develop business strategies that increase revenue opportunities and how to build a strong sales force that can turn market opportunities into revenue. Top sales and marketing executives at some of Southern California's most successful companies will tell you how to generate sales in today's tough business environment.
more information >

May 20: Caltech/MIT Enterprise Forum: Venturing in Fuel Cells
Please join the Caltech/MIT Enterprise Forum for a critical look at the micropower and portable fuel cell industry. Our panel of investors, entrepreneurs, technologists and market analysts will examine venture opportunities for micro or portable power for our homes, offices and recreation.
more information >

May 21: Central Coast MIT Enterprise Forum: New Trends in Wireless Applications: Coming to America
Join us on the beautiful campus of California State University Channel Islands to examine the latest trends in mobile media messaging, a segment of the wireless industry that has gained significant traction across Europe and Asia, but up until now has not enjoyed widespread success in the United States.
more information >

May 21: AeA Forum: What Issues Are Currently Facing Electronics Companies From An Investor Perspective?
American Electronics Association is sponsoring this forum to examine how the public markets’ perception of the electronics industry has changed and how a CFO can ensure their business is meeting current investor demands.
more information >

May 22: Corporate Investment and Strategic Alliance Conferences
The Corporate Investment and Strategic Alliance (CISA) Conferences are the oldest, largest and most successful conferences in the U.S. dedicated exclusively to companies seeking corporate funding from and/or strategic alliances with Fortune 1000, NASDAQ 100, International 200, or other large public or private corporations. RECEIVE $50 OFF WITH CODE "ORG3".
more information >

May 22: FWE Annual Venture Dinner
Join FWE San Diego for the Second Annual Progressive Venture Dinner. The 2003 event will build on the success of last year's inaugural dinner, where 45 prominent venture capital providers, 20 professional service providers, and more than 80 high-growth men and women entrepreneurs gathered for an evening of insight and networking.
more information >

May 29: SCSC eBusiness Executive Roundtable
Software Council of Southern California invites you to their Executive Roundtable, a new eBusiness Annual Event featuring three prominent business leaders from the Orange County's eBusiness community. The CEOs and top level executives shall confer with their peers on issues that are affecting their firms' strategic direction and operation and the eBusiness economy at large.

more information >

June 6: Seventh Annual Central Coast Venture Forum
Meet over 200 angel investors and venture capitalists at the largest venture forum held in the central coast. Learn about hot companies with compelling business plans and exciting technologies with innovative business models. Meet an extensive network of leading business principles and investment professionals.
more information >

June 10-15: YPGN Success 101 Business Academy
Young Professionals Global Network (YPGN) will host its first annual Business Academy where college students and recent graduates can receive a concentrated introduction to business techniques and expert guidance in their entrepreneurial endeavors. The Business Academy will offer instruction, interaction, and outstanding networking opportunities with keynote speakers, industry panelists and a Career Fair.

more information >

Larta's full event calendar >

Larta Job Opportunities

Larta currently has the following job opportunities available. Interested candidates please email resumes to jjohnson@old.larta.org.

Programs and Marketing Coordinator
We are seeking an individual possessing strong interpersonal skills, some experience in conference and event marketing, excellent oral and written communication skills, solid organizational skills, and computer graphics and web design capabilities.
more information >

Business Development Associate
Business Development Associate will assist the Business Development Director with sales, new business sourcing, and marketing.
more information >

Programs Coordinator
Programs Coordinator will help the Programs Director administer, expand, and market Larta University training programs.
more information >

***** Tech Marketplace *****
Now available from Larta
			The Sand Dollar Report 2003
Applying Nanotechnology today.
			The 2003 Nano Republic Conference
World Nano-Economic Congress
			Sept. 8-10
			Washington, DC
smalltimes
			BIG NEWS IN SMALL TECH
			get your free subsciption
FIDELYS
			Investment Banking Services
Now Available From Larta
			The Medical Device Industry White Paper
PricewaterhouseCoopers
			MoneyTree Venture Capital Survey & More
			The most comprehensive survey of venture capital investment
Rainmaker & Sun
			Integrated Marketing
			Contact: Rena Conner for free marketing consultation
			818.789.9928
 
***** Sponsors *****
Ewing Marion Kauffman Foundation
Verizon Foundation
 
******** About Larta ********

Since 1993, Larta has been closely involved with cutting-edge business trends, growing sectors, and innovative companies. We apply this "insider" knowledge to help our clients find new customers, open new markets, tackle tough issues, and raise capital.

Companies helped by Larta have raised over $1.5 billion in capital. Larta's seminars provide insights to 1,000 businesspeople each year. Larta's weekly electronic magazine on business innovation is read by 20,000 people.

www.old.larta.org

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Tel: (213) 744-1314

Fax: (213) 744-1791

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(949) 789-1110

 

Larta is the think tank for technology businesses. We apply knowledge in practical ways on behalf of cutting edge companies, investors, governments, and professionals. Larta drives the technology markets through four core services: business training, market research, consulting, and capital programs. 714 W. Olympic Blvd. Suite 750 Los Angeles, CA 90015 Tel: (213) 744-1314 Fax: (213) 744-1791 www.old.larta.org Orange County Office 16269 Laguna Canyon Road, Suite 100 Irvine, CA 92618 (949) 789-1110 Larta VOX Brought to you By: Staff Writer and Reporter - Wendy Hall Larta Research Economist - Ketaki Sood Editor - James Klein Managing Editor - Victor Hwang Publisher - Rohit Shukla Technical Advisor - Stefanie Chao

Sponsorship: To sponsor VOX or other Larta events or publications, contact
Carlos Gutierrez