Week of May 12-18, 2003 ~  v.5, n.19

Uncle Sam Wants Your Business
Companies spend millions to reach consumers, while zealously avoiding the biggest customer on the planet. The U.S. federal government will spend over $234 billion on goods and services in 2003, and is relying on companies of all sizes to sell them the products and services they need.
full article >

Now Available from Larta: Medical Devices

The U.S. medical device industry has been a bright spot in an otherwise gloomy economy. The U.S. medical device industry is the largest in the world, representing an estimated 5,750 companies and generating over $55 billion in 2002. The industry is expected to grow at a compound annual rate of 9% in coming years.
more information >

Technology Guide Helps Companies Find Government Funding
Larta has published its latest edition of the most comprehensive resource on government funding programs for technology R&D, Winning Government Money: 2003 Federal Technology Funding Guide. Sponsored by the Ewing Marion Kauffman Foundation, the report is recognized as the nation's leading survey on technology funding by the federal government (over $90 billion per year), and is indispensable for technology companies seeking federal funding.
more information >

2003 Nano Republic Conference
Larta's 2003 Nano Republic Conference July 10th is a leading national conference on Nanotech commercialization. Industry leaders will cover practical issues of engineering, design, and integration. Learn about the most promising Nanotech products and services, and meet companies that are using Nanotech today.
more information >

Growthink Study Finds Sharp Decline in So Cal Venture Funding
On the heels of the recently released PwC MoneyTree Survey and Larta's own Sand Dollar Report, Growthink Research’s Southern California Venture Capital Report (1Q 03) also notes a decline in venture capital and investment in the region. As PwC and Larta's reports indicated, the decline in Southern California is smaller than in other regions in the U.S.
more information >

Larta University

May 13 & 28: PwC Expert Access #4: Revenue Recognition
Revenue recognition continues to be a serious concern in the financial community, particularly in the tech sector. This course will focus on the key revenue recognition principles that can be used by emerging technology companies.
Locations: West L.A. & Irvine
more information >

May 14 & 15: Entrepreneurship Series #1: Strategic Planning For Your Venture
This first session of the Entrepreneurship Series addresses ways entrepreneurs use strategic planning to turn business inspiration - concepts, ideas, assets, and intellectual property - into a profitable company.
Locations: Irvine & West LA
more information >

May 21: Economic Research Briefing: Electronic Games Industry
The worldwide electronic games industry represented a colossal market of $20.7 billion in 2002, fueled in part by a surge in sales of game consoles. The industry is expected to grow even further as new game systems emerge and gaming software improves. Larta hosts an Economic Research Briefing to explore, explain, and detail trends in the interactive gaming industry.
Location: Downtown Los Angeles
more information >

June 3: Successful Negotiation #1
This first session provides participants with a professional, structured approach to negotiation that increases the likelihood of success and decreases adverse consequences of negotiation. Taking a holistic approach, participants learn how to prepare effectively, how to commence and conduct a negotiation, and how to use special methods and tactics that professionals commonly employ.
Location: Downtown Los Angeles
more information >

June 11 & 12: Entrepreneurship Series #2: The Road Map: Writing an Effective Business Plan
This session covers all phases of business plan development, including: identifying objectives, understanding what investors look for, the value proposition, tailoring strategies to a specific market and economic context, and creating the elements of a business plan.
Locations: Irvine and West LA
more information >

Other Articles
Sponsored by LATimes.com

After Many Give Up on Tech, It Stages a Revival (LA Times)
Recent buyers score as Nasdaq reaches a 10-month high. But will the rally last?
full article >

A Tech Employer's Market (Washington Post)
The latest surveys of technology sector employment show that the much-anticipated recovery is still not here. Good news for employers hoping to retain superior workers without ponying up lots of cash and other incentives; bad news for unemployed tech workers and anyone sticking to a job just because a paycheck is better than no check.

full article >

Big Music: Win Some, Lose a Lot More? (BusinessWeek)
Suing music pirates may scare off a few file-sharers, but providing legal alternatives along the lines of Apple iTunes makes more sense.
full article >

Small Tech Battle-tested in Iraq in Prelude to Warfare's New Wave (Small Times)
The war in Iraq caught the U.S. military in the very early stages of the small tech revolution. Only a few MEMS systems were used inside the weapons that overthrew Saddam Hussein. But it's likely they will play a bigger role in any future war as MEMS-based military hardware move into advanced stages of development.
full article >

Nanotechnology Hits Congressional Fast Track (InternetNews.com)
The House Science Committee approved legislation Thursday that would authorize $2.36 billion over three years for nanotechnology research and development programs.
full article >

Pay for Web games?! (CNN Money)
Electronic Arts mulls subscription fees for online Web games, Madden football.
full article >

Events Calendar

This events calendar is provided as a service by Larta about events vetted and endorsed by Larta.

May 12-14: NASA at SAMPE 2003
Leaders in advanced materials technologies are invited to attend NASA's cutting-edge technology briefings and demonstrations at SAMPE 2003, sponsored by SAMPE, the Society for the Advancement of Material and Process Engineering, to be held at the Long Beach Convention Center in Long Beach, California. Meet privately with NASA researchers to discuss your potential application and product needs. Learn how your company can partner with NASA to jointly develop and/or license exciting leading-edge materials and material processing technologies. To schedule a private meeting go to www.nasatechnology.com. To attend SAMPE 2003 go to www.sampe.org

May 18-20: VORTEX 2003
VORTEX is an annual must-attend event for the best minds in networking, and a valuable opportunity for senior executives, investors, and entrepreneurs to exchange ideas with other visionaries and gain access to the practical solutions and innovative strategies that are defining the new networked world.
more information >

May 19-20: UCLA WINMEC Wireless Internet, Data and Enterprise Application Conference
This two-day event will bring together leading wireless experts from industry and academia to provide a comprehensive overview of the Wireless Internet space. The conference attracts experts from the entire value chain - mobile operators and carriers, researchers, media content companies, telematics, mcommerce, application developers, vendors, portals, consultants, investors and more.
more information >

May 19-21: ASME 3rd Annual MEMS Technology Seminar
Five courses, exhibits, and NASA Microdevices Lab Tour offered.
more information >

May 20: PricewaterhouseCoopers Shaking the MoneyTree: Q1 2003 Results
Join PricewaterhouseCoopers and a distinguished panel of industry experts for the release of the Q1 2003 results of the PricewaterhouseCoopers/Venture Economics/National Venture Capital Association MoneyTree Survey. RSVP by e-mail to: la.oc.marketing@us.pwcglobal.com by Monday, May 19, 2003.

May 20: Orange Coast Venture Group: If I Build It, Will they Come? Generating Sales in Today's Economy
Learn how to develop business strategies that increase revenue opportunities and how to build a strong sales force that can turn market opportunities into revenue. Top sales and marketing executives at some of Southern California's most successful companies will tell you how to generate sales in today's tough business environment.
more information >

May 20: Caltech/MIT Enterprise Forum: Venturing in Fuel Cells
Please join the Caltech/MIT Enterprise Forum for a critical look at the micropower and portable fuel cell industry. Our panel of investors, entrepreneurs, technologists and market analysts will examine venture opportunities for micro or portable power for our homes, offices and recreation.
more information >

May 21: Central Coast MIT Enterprise Forum: New Trends in Wireless Applications: Coming to America
Join us on the beautiful campus of California State University Channel Islands to examine the latest trends in mobile media messaging, a segment of the wireless industry that has gained significant traction across Europe and Asia, but up until now has not enjoyed widespread success in the United States.
more information >

May 22: Corporate Investment and Strategic Alliance Conferences
The Corporate Investment and Strategic Alliance (CISA) Conferences are the oldest, largest and most successful conferences in the U.S. dedicated exclusively to companies seeking corporate funding from and/or strategic alliances with Fortune 1000, NASDAQ 100, International 200, or other large public or private corporations. RECEIVE $50 OFF WITH CODE "ORG3".
more information >

May 22: FWE Annual Venture Dinner
Join FWE San Diego for the Second Annual Progressive Venture Dinner. The 2003 event will build on the success of last year's inaugural dinner, where 45 prominent venture capital providers, 20 professional service providers, and more than 80 high-growth men and women entrepreneurs gathered for an evening of insight and networking.
more information >

June 6: Seventh Annual Central Coast Venture Forum
Meet over 200 angel investors and venture capitalists at the largest venture forum held in the central coast. Learn about hot companies with compelling business plans and exciting technologies with innovative business models. Meet an extensive network of leading business principles and investment professionals.
more information >

June 10-15: YPGN Success 101 Business Academy
Young Professionals Global Network (YPGN) will host its first annual Business Academy where college students and recent graduates can receive a concentrated introduction to business techniques and expert guidance in their entrepreneurial endeavors. The Business Academy will offer instruction, interaction, and outstanding networking opportunities with keynote speakers, industry panelists and a Career Fair.

more information >

Larta's full event calendar >

Larta Job Opportunities

Larta currently has the following job opportunities available. Interested candidates please email resumes to jjohnson@old.larta.org.

Programs and Marketing Coordinator
We are seeking an individual possessing strong interpersonal skills, some experience in conference and event marketing, excellent oral and written communication skills, solid organizational skills, and computer graphics and web design capabilities.
more information >

Business Development Associate
Business Development Associate will assist the Business Development Director with sales, new business sourcing, and marketing.
more information >

Programs Coordinator
Programs Coordinator will help the Programs Director administer, expand, and market Larta University training programs.
more information >

***** Tech Marketplace *****
Now available from Larta
			The Sand Dollar Report 2003
Larta University
			March 18 & 26
			Accounting Issues For Emerging Technology Companies
Now Available From Larta
			The Medical Device Industry White Paper
World Nano-Economic Congress
			Sept. 8-10
			Washington, DC
smalltimes
			BIG NEWS IN SMALL TECH
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FIDELYS
			Investment Banking Services
Applying Nanotechnology today.
			The 2003 Nano Republic Conference
PricewaterhouseCoopers
			MoneyTree Venture Capital Survey & More
			The most comprehensive survey of venture capital investment
Rainmaker & Sun
			Integrated Marketing
			Contact: Rena Conner for free marketing consultation
			818.789.9928
 
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Ewing Marion Kauffman Foundation
Verizon Foundation
 
******** About Larta ********

Since 1993, Larta has been closely involved with cutting-edge business trends, growing sectors, and innovative companies. We apply this "insider" knowledge to help our clients find new customers, open new markets, tackle tough issues, and raise capital.

Companies helped by Larta have raised over $1.5 billion in capital. Larta's seminars provide insights to 1,000 businesspeople each year. Larta's weekly electronic magazine on business innovation is read by 20,000 people.

www.old.larta.org

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Tel: (213) 744-1314

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Sponsorship: To sponsor VOX or other Larta events or publications, contact
Carlos Gutierrez