Larta University :
March-April 2003

March 18 & 26: PwC Expert Access #2: Accounting Issues for Emerging Technology Companies
Stock Compensation, Revenue Recognition, Equity Transactions, and Research and Development are four areas of fundamental importance to emerging technology companies, and four areas that have unique and often complex accounting issues. The goal of the course is to highlight key accounting and reporting matters and to give you a working understanding of what impact these areas have on your business and your business decisions.
Locations: West L.A. & Irvine
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March 19: Hong Kong, The Springboard to China, produced by Larta and Invest Hong Kong
Come and explore alternate revenue sources from Asia Pacific using Hong Kong as a springboard. Learn how Hong Kong's new technology infrastructure can jump start your entry into China. Featuring Mike Rowse, Director-General of Investment Promotion, HKSAR Government; C.D. Tam, CEO, Hong Kong Science & Technology Parks Corporation (HKSTP); and Betty Fung, Coordinator, Cyberport.
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April 10 : Economic Research Briefing: Venture Capital Industry- Special Sand Dollar Report Release
Southern California is one of the most diverse economies in the country, and not surprisingly has the most diverse venture capital investments of any comparable region in the country. And while venture investors in the region have been on a recent roller coaster of rapid growth and even more rapid decline, many of them remain optimistic, yet realistic, about the opportunities ahead. This report on the venture capital industry of Southern California features comprehensive new information and data (including regions of San Diego and Santa Barbara), with interviews from leading investors in the region. The Sand Dollar Report features data from the PwC MoneyTree survey.
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April 16 & 30: PwC Expert Access #3: Stock Based Compensation and Equity
Issuing preferred stock, stock options and warrants are a few of the equity related areas that give rise to complex accounting issues. To avoid surprises in your reported results and understand the “cost to your company” for issuing such instruments, an understanding of the financial statement impact for these items is necessary. This course will discuss the impact of the issuance of these instruments in terms understandable to emerging technology companies.
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May 1 : Economic Research Briefing: Medical Device Industry
Led by Jeffrey L. Gren, Director of the Office of Microelectronics, Medical Equipment and Instrumentation (OMMI) within the International Trade Administration, this briefing will present an overview of the performance of the medical devices industry, and how the U.S. has positioned itself as the dominant global producer. There will be detailed information on such topics as regulations and reimbursement; Department of Commerce and Industry Activities in relation to regulatory and reimbursement; the Department of Commerce (DOC) medical device export program; how the DOC and industry are working together to improve the global regulatory and reimbursement environment, and more.
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~ New from Larta

Beyond Accession: The Globalization of China and Its Economic Impact on the U.S. and Other Trading Partners
This new white paper from Larta Research examines China's economy, which had already been robust and progressive prior to China's 2001 accession into the World Trade Organization (WTO). With data and analysis of the nation's recent economic history, this report examines how China's accession will affect the rest of the world, which industries will witness the most transformation, and what challenges and opportunities China's accession creates for the U.S. and U.S. businesses. The paper also addresses specific opportunities and obstacles for businesses and entrepreneurs interested in conducting business in China.
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The 2003 Technology Innovation Index
The 2003 Technology Innovation Index builds upon 2002’s edition. Larta has refined the research methodology, updated and more closely defined the data sets, and more critically analyzed the results, allowing for a deeper examination of the infrastructure critical to technology industries. This year’s Technology Innovation Index will focus on the role of technology in education, and assesses its role in promoting achievement and facilitating innovation. Particular attention will be paid to educational systems and to data comparing Southern California’s counties with each other. In addition, the Index will include a brief introduction to issues and research related to the role of technology in education. Examining these issues will highlight the public policy considerations and reforms that will best support the sustained growth of the regional technology sector.
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The 2003 Federal Technology Funding Guide
Sponsored by the Ewing Marion Kauffman Foundation
Larta has published its latest edition of the most comprehensive resource on government-facilitated programs for R & D, Winning Government Money, The 2003 Federal Technology Funding Guide. The report is recognized as the nation's leading survey on technology funding by the federal government (over $90 billion per year). With interest in government funding for technology at an all time high, this publication serves a relevant need for companies seeking this kind of assistance.
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~ Announcements

Larta is seeking a Marketing Assistant
Larta is widely regarded as one of the most influential forces in Southern California's technology industry. We are seeking an individual possessing strong interpersonal skills, some experience in conference and event marketing, excellent oral and written communication skills, solid organizational skills, and computer graphics and web design capabilities. We seek a highly motivated, creative individual with strong initiative.

As our Marketing Assistant, you will report to the Programs Director and will:
· Assist in program marketing efforts including conference brochures, website development and updates, promotional flyers, email marketing, and direct mail campaigns
· Develop marketing messages and write marketing copy for conferences and events
· Assist the Program Director with logistical and administrative aspects of programs
· Maintain communication with event speakers, attendees, vendors, etc.

Interested candidates please send resumes to fax (213) 744-1791 or email jjohnson@old.larta.org.

Third IEEE Conference on Nanotechnology- Call for Papers!
Following the first two successful IEEE Nano Conferences in Maui (2001) and Washington DC (2002), the emphasis of this conference will be on applications of nanoscience and nanotechnology. As the potential of nanotechnology is significant and wide ranging, the conference focus will be on engineering issues related to nanoelectronics, circuits, architectures, sensor systems, integration, reliability and manufacturing in addition to fundamental issues such as modeling, growth/synthesis, characterization, etc. The conference will feature Plenary, Invited, and Contributed papers (oral and poster sessions) thematically arranged according to various topics. Due Date: March 28
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