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Join Larta and leaders of the entertainment and technology
industry January
24 for the
Hollywood Unstrung 2 launch event and digital cinema
panel discussion at The Robert Zemeckis Center for Digital
Arts
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Larta is the think tank for technology businesses.
We apply knowledge in practical ways on behalf of
cutting edge companies, investors, governments, and
professionals. Larta drives the technology markets
through four core activities: business training, market
research, consulting, and capital/knowledge conferences.
Sign
up for Larta University - equipping innovators
with sound business fundamentals. Visit www.old.larta.org/Lartau.
746
W. Adams Blvd.
Los Angeles, CA 90089-7727
Tel: (213) 743-4150
Fax: (213) 747-7307
www.old.larta.org
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Larta
will premiere and discuss Hollywood Unstrung 2 at
a very special launch event at The Robert Zemeckis Center
for Digital Arts, USC. This event will feature a panel
session, Digital Cinema: Hollywood's Emerging Challenge,
opened by Dean Elizabeth Daley of the USC School
of Cinema and Television. The panelists include:
Bob
Dowling, Publisher, Hollywood Reporter
Ken Williams, President, Technicolor Digital Cinema
Michael Karagosian, Digital Cinema Consultant, NATO
Robert Mayson, General Mgr. of Kodak Digital Entertainment
Mark Kapczynski, Principal Consultant, Microsoft
Randy Starr, Vice President, Business Development, Cinesite
Darcy Antonellis/Chris Cookson, Tech Operations, Warner
Brothers
The
event takes place Thursday, January 24, from 6:00-9:30 pm,
at the Stanley Kubrick Stage at the Zemeckis Center,
3131 South Figueroa, across from the Shrine Auditorium in
Los Angeles. The panel session takes place from 7-8 PM,
followed by a digital screening and networking session afterwards.
The cost of admission is $35, $6 for parking. Appetizers
served, cash bar. Attendance is limited. For questions,
call 310.402.8854
click
to register online
Anthropromotion:
Understanding the Nature of Consumer and Marketplace
The
takeoff marketing strategy is a phenomenon that evades many
companies that invest fortunes in trying to have it realized.
Yet effective marketing is really another form of a "positive"
epidemic that has spread rapidly and stuck with consumers
because it has tapped into what drives, inspires and motivates
them. "By understanding how epidemics take off, we
can better understand what elements are required to have
our ideas and products take off," says Tracy Williams
of publicity and marketing firm Casey Sayre and Williams
and speaker at this week's Larta
University marketing workshop, Attacking The Market.
click
here for the full article
Larta
University 2002
January
16 & 17
Attacking the Market:
Marketing and Selling Your Product
A
business can fail or flourish depending on how well its
product is marketed. Effective marketing is about establishing,
building or protecting an organization's reputation through
partnerships, the recruiting of talented professionals and
effective strategies that make a product stand out. This
workshop covers publicity and marketing strategies, from
brand placement to consumer contact, to creative alliances.
Featured speakers include: Farida Fotouhi (FA2 Alonso and
Associates), Tracy Williams (Casey Sayre and Williams),
and Grey DeFevere (Grubb and Ellis).
click
here for more information on this workshop and other 2002
Larta University sessions
Other
News Articles
Sponsored
by:
California
Nanotech Research Gets a Boost with New Buildings
The project is part of the California Institute for
Telecommunications and Information Technology –a state-funded
effort between the University of California's Irvine and
San Diego campuses.
click
here for the full article from Small Times.com
Top-tier
VCs invest $34 million in South San Francisco's Fluidigm
Microfluidics is one of the fastest growing sectors of the
life science research market, with biochip market revenues
estimated to be $1.2 billion in 2004 (Source: UBS Warburg,
3/2001). Fluidigm Corporation, a developer of microfluidic
technology, recently announced it has raised $34 million
in Series C financing from venture capital investors. Fluidigm
also has commitments for up to an additional $4 million.
click
here for the full article
The
MouseDriver Chronicles: The True-Life Adventures of Two
First-Time Entrepreneurs
A must read for anyone who wants to start a business or
wonders what it is like to do so, The MouseDriver Chronicles
is a humorous narrative that will inform, inspire and renew
our faith in the American spirit to succeed against all
odds.
Click
to order The MouseDriver Chronicles from Amazon
Recently
released from Larta: Hollywood
Unstrung 2
The
Emerging Digital Challenge: D-Cinema and Beyond
"A
worthwhile addition to the rather slim canon of digital
cinema publications." -Screen Digest
Larta's
new research report examines the future direction of digital
cinema as well as other technologies influencing the entertainment
industry, including interactive entertainment, online content,
digital audio, and digital production. The report features
interviews with key figures in the industry including:
click
here for more information on this report
click
here to download the executive summary for free
 SCTVF
2002 Applications Now Open
Larta
is accepting applications for the 2002 Southern California
Technology Venture Forum (SCTVF) through February 1, 2002.
SCTVF, now in its 8th year, is the longest running and most
prominent Forum of its kind in California, having jumpstarted
over $400 million in investment financing for companies. If
you are selected to present, you will be assigned a seasoned
mentor team to meet with weekly in order to refine your presentation
and business plan and prepare you for your presentation at
SCTVF 2002 on April 18.
click
here for more information
Larta
asks for your help! California Technology & Innovation
Awards, 2002
Please send in your nominations for outstanding programs,
organizations and individuals ASAP-- deadline extended to
January 11. The Division of Science, Technology and Innovation
of the State of California's Technology Trade and Commerce
Agency has extended the date for nominations to be received
for its special 2002 Technology & Innovation Awards. The
Awards, expected to number approximately 20, will be announced
in Sacramento later this month. They are intended to recognize
outstanding organizations, programs, or individuals for the
California Technology and Innovation Award.
To
download the form, click here.
Caltech
Executive Education: Project Management Certificate Program
Project
management requires special management techniques and tools
for better control and use of time and scarce resources. Caltech's
Project Management Certificate Program is designed to help
you and your staff develop the insight and skills necessary
for effective project management. The Project Management Certificate
Program is a progressive sequence of five, two-day courses
offered on alternate Saturdays at the Caltech Industrial Relations
Center in Pasadena, California. The skills developed in this
program apply to large or small projects, product design and
development efforts, construction projects, software development,
and every kind of effort with firm performance, time, and
funding targets. Classes begin January 2002.
click
here for more information
Marina
Del Rey Commercial Property Available
This offering consists of three buildings, each unique,
which may be leased separately, or combined in several ways
to accommodate a wide variety of uses. The entire exterior
of this campus has just been completely renovated. The property
is located 2 miles west of the 405 Freeway and 1 mile from
the Marina Freeway, and is within minutes of LAX and blocks
of the Pacific Ocean.
click
here for more information
Research
Economist/Policy Associate position
open at Larta
As
our Research Economist / Policy Associate, you will:
* Possess a current and strong knowledge of the technology
economy, and a working knowledge of the overall economy, and
associated and relevant public policy issues,
* Maintain the collection of data, and develop relevant analysis;
* Oversee, plan, research, and prepare Larta’s reports
on the technology economy, including updates of past reports
* Communicate information and knowledge to key influencers
(media, investors/sponsors, public officials) and a lay audience
click
here for more information on this job opportunity
Other
Job Openings:
Riviera
Partners is seeking a Part-Time/Intern Intelligence Operative
Riviera
Partners, a leader in building senior management teams for
emerging growth technology companies, is currently searching
for an Intelligence Operative to join our growing team. In
this exciting role, you will provide the principals with comprehensive
research on the industry sectors that we are targeting. You
will create and maintain a digital map of the top companies
in targeted industry sectors. You will act as a talent scout
employing our proprietary information systems and Internet
search tools. You will leverage our extensive network of industry
contacts and the telephone to identify the top management
talent for our ongoing search assignments.
Submit your resume to jim@rivierapartners.net
This
events calendar is provided as a service by Larta about events vetted
and endorsed by Larta.
January
15: Caltech/MIT Enterprise Forum Presents Software Venture Strategies:
The Peril of Platform Technology
In this session, the Caltech/MIT Enterprise Forum takes a deep look
at the peril of platform technology and provides entrepreneurs with
perspective for choosing between platform and application-focused
strategies.
click
here for more information
January
16 & 17: Larta University: Marketing and Selling your Product
A business can fail or flourish depending on how well its product
is marketed. Effective marketing is about establishing, building
or protecting an organization's reputation through partnerships,
the recruiting of talented professionals and effective strategies
that make a product stand out. This workshop covers publicity and
marketing strategies, from brand placement to consumer contact,
to creative alliances.
click here for more information
January
18: Larta Lunchtime Book Talk: The Next Deal: The Future of Public
Life in the Information Age
Co-sponsored with the Harvard Club of Southern California, this
book talk will feature Andrei Cherny discussing his book The
Next Deal: The Future of Public Like in the Information Age.
Released in 2001, it became one of the top-selling political books
in the nation. The Next Deal lays out a vision for the role
of government in the 21st century that meets the demands of the
new economy and reflects the outlook of today’s citizens. The
Los Angeles Times praised the book as “almost visionary
in scope.”
click
here for more information
January
22: PDMA SoCal presents Drivers of New Product Development Success:
Best Practices from PDMA Research
Firms who implement the best New Product Development (NPD) practices
achieve significantly better outcomes than other firms. Over 80%
of projects achieve commercial success and achieve sales from new
products at a rate that is more than twice that of the rest of the
firms. The Best do not succeed by using just one NPD practice, but
by effectively using a number of them simultaneously. Come hear
directly from University of Illinois Professor Abbie Griffin, editor
of PDMA's NPD Best Practices research about current NPD trends and
practices. Learn which techniques other firms are using to positively
impact NPD success. Compare your firm's practices and determine
your strengths and areas of improvement opportunity. 6-9 PM, University
Club, University of California at Irvine.
click
here for more information
January
24: Larta premiere and discussion of Hollywood Unstrung 2 at
The Robert Zemeckis Center For Digital Arts, USC
This report launch will feature a panel session, Digital
Cinema: Hollywood's Emerging Challenge, opened by Dean Elizabeth
Daley of the USC School of Cinema and Television. Other
speakers include: Bob Dowling, Publisher of The Hollywood Reporter;
Ken
Williams, President, Technicolor Digital Cinema; Michael Karagosian,
Digital Cinema Consultant, NATO; Robert Mayson, General Mgr. of
Kodak Digital Entertainment; Mark Kapczynski, Principal Consultant,
Microsoft Entertainment-Media; Randy Starr, Vice President, Business
Development, Cinesite; and Darcy Antonellis/Chris Cookson, Tech
Operations, Warner Brothers.
click
for more information
Save
the Date: April 18th, 2002, Southern California Technology
Venture Forum Knowledge and Investment Conference (Application deadline:
February 1, 2002)
We expect 2002 to be a watershed year. As we move to more substantial
interest in foundation-level technologies, the 2002 conference carries
the theme, "Veda: Knowledge at technology's edge." This
illustrates our commitment to imparting and sharing well-grounded
knowledge in fields of technology that are likely to be revolutionary
in our time. The format of SCTVF has changed to address new opportunities,
and to meet the need for information and knowledge about technology
trends and market realities. We have selected three defining sectors
to spotlight in 2002: Life Sciences, Nanotechnology and Security
Technologies. In addition to presenting companies who define technical
excellence in these sectors, world-class experts in each of these
areas will address the state of the science and share their knowledge
about meaningful investment opportunities. 7:30 am-2:30 PM, Regent
Beverly Wilshire, Beverly Hills, California.
click
here for Larta's full event calendar
Copyright
© 2001 larta. All rights reserved. Please feel free to forward
this newsletter to those who may be interested. Permission to quote
any proprietary part of this material is granted given proper credit.
Distribution is allowed provided that no modifications are made
to the original content.
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