ÿþ<html> <head> <title>LA VOX October 8, 2001</title> <meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"> </head> <body bgcolor"#FFFFFF" text= "#000000"> <table width="640" border="2" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF" align="center" bordercolorlight="#999999" bordercolor="#000000" bordercolordark="#666666"> <tr> <td><a href="http://www.old.larta.org"><img src="../images/lavox_top_bar.jpg" width="640" height="71" border="0"></a></td> </tr> <tr valign="middle"> <td> <table width="95%" border="0" cellspacing="0" cellpadding="5" align="center" bgcolor="#FFFFFF"> <tr> <td width="19%"> <div align="center"><a href="http://www.akingump.com/tech" target="blank"><img src="../images/Logo_Akin.jpg" border="0" width="60" height="60"></a></div> </td> <td width="23%"><a href="http://www.missionventures.com" target="blank"><img src="../images/Logo_Mission.jpg" border="0" width="120" height="45"></a></td> <td width="23%"> <div align="center"><a href="http://www.grubb-ellis.com" target="blank"><img src="../images/Logo_Grubb.jpg" width="120" height="30" border="0"></a></div> </td> <td width="28%"> <div align="center"><a href="%20http://commerce.ca.gov/" target="_blank"><img src="../images/Logo_CalTTCA.jpg" border="0" width="120" height="28"></a></div> </td> </tr> </table> <table width="75%" border="1" align="center"> <tr> <td height="61"><font face="Georgia, Times New Roman, Times, serif" size="3" color="#000000"><b><img src="http://www.old.larta.org/oldlarta/lavox/images/redcross.jpg" width="59" height="55" align="left" border="1"></b></font><font size="2" color="#000000" face="Georgia, Times New Roman, Times, serif"><b>Please <a href="http://dailynews.yahoo.com/fc/US/Emergency_Information/">click here</a> to find out about the different ways you can contribute to ongoing relief efforts for victims of the recent terrorist attacks</b></font><font color="#000000">.<br> </font></td> </tr> </table> </td> </tr> <tr valign="middle"> <td height="2" bgcolor="#CCCCCC"> <div align="left"><font face="Verdana, Arial, Helvetica, sans-serif" size="3"><b> &nbsp;&nbsp;&nbsp;</b></font><font face="Georgia, Times New Roman, Times, serif" size="3"><b>October 8, 2001 ~ v.3, n.43</b></font></div> </td> </tr> <tr> <td height="2301"> <table width="95%" border="0" cellspacing="0" cellpadding="0" align="center"> <tr align="left"> <td height="2227"> <table width="100%" border="0" cellpadding="0" align="center" cellspacing="10"> <tr> <td colspan="2"> <div align="center"><img src="../images/nobel.jpg" width="432" height="288" border="1"></div> </td> <td width="26%" valign="top"> <div align="right"><b><font face="Verdana, Arial, Helvetica, sans-serif" size="3"><a href="http://www.old.larta.org"><img src="../images/Logo_larta.gif" border="0" width="110" height="47"></a></font></b></div> </td> </tr> </table> <p> <table width="120" border="0" align="right" bgcolor="#FF6633"> <tr> <td> <div align="center"> <table border=0 cellpadding=1 cellspacing=0 width=120 bordercolorlight="#999999" align="right"> <tr bgcolor="#CCCCCC"> <td> <p align="center"><img src="../images/Aboutlarta.gif" width="125" height="17"><font size="2" face="Times New Roman, Times, serif" color="#000000"><b><br> larta </b>is a trusted advisor to the technology and startup community of Southern California. <b>larta</b> is an independent, private nonprofit company originally created by California legislation.</font></p> <p align="center"><font face="Times New Roman, Times, serif" size="2" color="#000000"><a href="http://www.old.larta.org/lartau" target="_blank"> Sign up</a> for <b>Larta </b>University: The Bootcamp for Serious Entrepreneurs. Visit <a href="http://www.old.larta.org/lartau" target="_blank">www.old.larta.org/lartau</a>. </font></p> <p align="center"><font size="2" face="Times New Roman, Times, serif">Download <b>larta</b>'s<br> <a href="http://www.old.larta.org/index.asp?MainFrameName=reports/HeartOfGold.htm" target="_blank">Heart of Gold: The Bioscience Industry in Southern California Report</a></font></p> <p align="center"><font face="Times New Roman, Times, serif" size="2" color="#000000">Download<a href="http://www.old.larta.org/index.asp?MainFrameName=reports/nanopages.htm" target="_blank"> The Nanotechnology Yellow Pages</a>: Industry Report and Directory</font></p> <p align="center"><font face="Times New Roman, Times, serif" size="2" color="#000000">746 W. Adams Blvd.<br> Los Angeles, CA 90089-7727<br> Tel: (213) 743-4150<br> Fax: (213) 747-7307</font><font face="Times New Roman, Times, serif" size="2"><br> <a href="http://www.old.larta.org" target="blank">www.old.larta.org</a></font></p> <p> </td> </table> </div> </td> </tr> </table> <p align="left"><font face="Georgia, Times New Roman, Times, serif" size="2"><b><font size="3">Eye on the Prize</font></b><br> This year marks the centennial of the Nobel Prize, the most prestigious award in the world, given for groundbreaking research in the physical sciences and in medicine and economics, as well as for excellence in literature and for work on behalf of peace. California boasts more Nobel laureates than any other state, and Southern California produces half of those winners. </font><font face="Georgia, Times New Roman, Times, serif" size="2"><br> <a href="http://www.old.larta.org/oldlarta/lavox/2001/10-8_nobel.htm" target="_blank">click here for the full article<br> </a> </font></p> <table width="100" border="0" cellpadding="0" align="left"> <tr> <td colspan="2"><font size="2"><img src="http://www.old.larta.org/oldlarta/lavox/images/LartaU_seal.gif" width="100" height="100" border="0" vspace="1" hspace="1"></font></td> </tr> </table> <p align="center"><font size="2"><b><font face="Georgia, Times New Roman, Times, serif" color="0" size="3"> October 10 and 11: </font></b><font size="3"><br> <font face="Georgia, Times New Roman, Times, serif"><b>Larta University: Partnership Strategies and Strategic Alliances</b></font></font></font></p> <p align="left"><font face="Georgia, Times New Roman, Times, serif" size="2">Companies have managed to prosper immensely from building the right partnerships, where businesses share valuable assets ranging from a customer base to marketing activities, from suppliers and procurement to product development. Effective partnerships, with identifiable activity and relations, distinguish &quot;vapor&quot; alliances from those of substance. This investor-led workshop covers all phases and challenges of company partnerships, from negotiations to legal challenges, to planning. October 10 in Irvine and October 11 in Santa Monica.<a href="http://www.old.larta.org/lartaU/Workshops.htm#Session5" target="_blank"><br> click here for more information</a></font></p> <p align="left"><font face="Georgia, Times New Roman, Times, serif" size="2"><b><font size="3">October 24: Larta University &amp; Caltech present: Technology Commercialization</font></b><br> The process of moving technologies from the research space into the commercial marketplace is a challenging and intricate task. This Larta University workshop, co-hosted by Caltech, will provide insight on areas of commercialization and technology transfer to enable strategic, successful efforts. Topics include intellectual property and licensing, technology management, and more. Speakers include Joseph Marks (Smart Technology Ventures), Jim Myers (TRW), Ken Pickar (Caltech), David Sands (Akin Gump Technology Ventures), Tom Tsao (U Machines), and Scott Carter (Caltech). The workshop will be held at Caltech in Pasadena, from 8 am-12 noon.<br> <a href="http://www.old.larta.org/Lartau/Workshops.htm#Caltech10-24" target="_blank">click here for more information</a></font></p> <p align="left"><font face="Georgia, Times New Roman, Times, serif" size="2"><b><font size="3"><img src="http://www.old.larta.org/oldlarta/lavox/images/nobelseal.jpg" width="149" height="51" align="left" border="1">October 24: California Nobel Prize Centennial Academia Symposium: &quot;21st Century Pioneers&#148;</font><br> </b>With the largest concentration of Nobel Laureates in the world, California celebrates 100 years of the Nobel Prize. As part of a statewide celebration of the Nobel Prize Centennial, UCLA and Caltech have joined forces to present a day long academic symposium celebrating the &quot;21st Century Pioneers of Science.&quot; In the spirit of progress and knowledge, Nobel Laureates from academic institutions will introduce leading Southern California scholars who will share their engaging and innovative research.<b> </b>Morning Session at UCLA (space limited), Korn Convocation Hall, 9-11:30 am<b>; </b>afternoon session at Caltech, Beckman Auditorium, Pasadena, 2:30-5 pm.<b><br> </b><a href="http://www.calnobel.org/site/global/layout/index.asp" target="_blank">click here for more information</a></font></p> <p align="left"><font color="#8E2F17" face="Georgia, Times New Roman, Times, serif" size="3"><b>larta in the news</b></font></p> <p align="left"><font face="Georgia, Times New Roman, Times, serif" size="2"><b>The Enemy Within</b>, by Rohit Shukla, <b>larta</b> CEO<br> While we mourn the &quot;loss of our innocence&quot;--a characterization that's become all too simple and easy to make--we need to look at our own worst enemy. It lies inside us.<br> <a href="http://www.downtownnews.com/display/inn_news/News_Articles/news3.txt" target="_blank">click here for the full article from <i>Downtown News</i></a><i> </i></font></p> <p align="center"><font face="Georgia, Times New Roman, Times, serif"><pmg_text_only></pmg_text_only><font face="Georgia, Times New Roman, Times, serif" size="3" color="#8E2F17"><b><a href="http://www.old.larta.org/whatsnew.asp#Calendar"><img src="../images/eventscalendar_bar.jpg" width="360" height="77" border="0"></a></b></font></font></p> <p align="left"><font size="2" face="Georgia, Times New Roman, Times, serif"> This events calendar is provided as a service by <b>larta</b> on behalf of various partner organizations and about events vetted and endorsed by<b> larta</b>.</font></p> <p><font face="Georgia, Times New Roman, Times, serif" size="2"><b>October 9: Stradling Yocca Carlson &amp; Rauth Presents, &quot;Protecting Your Ideas in a Roller Coaster Economy&quot;<br> </b></font><font face="Georgia, Times New Roman, Times, serif" size="2">This breakfast seminar will feature a panel discussion on the importance of IP, negotiating IP rights in today's marketplace, valuation of IP, and IP disputes. Feature speakers include K.C. Schaaf and Lawrence B. Cohn, and Ed O'Conner of Stradling, Yocca Carlson and Rauth, David E. Nolte, Partner of Andersen Business Consulting, and Rick Reiff, Executive Editor of <i>The Orange County Business Journal. </i>8-11 am, Hyatt Regency, Irvine. <br> <a href="http://www.sycr.com/pdfs/rollercoaster.pdf" target="_blank">click here for more information</a></font></p> <p align="left"><font size="2" face="Georgia, Times New Roman, Times, serif"><b>October 10 and 11: Larta University: Partnership Strategies and Strategic Alliances<br> </b></font><font face="Georgia, Times New Roman, Times, serif" size="2"> This investor-led workshop covers all phases and challenges of company partnerships, from negotiations to legal challenges, to planning. October 10 in Irvine and October 11 in Santa Monica.<a href="http://www.old.larta.org/lartaU/Workshops.htm#Session5" target="_blank"><br> click here for more information</a></font></p> <p align="left"><font color="0" face="Georgia, Times New Roman, Times, serif" size="2"><b>October 11: UCLA Internet Extravaganza IV: The New Era from the CEO's Perspective</b></font><font face="Georgia, Times New Roman, Times, serif" size="2"><br> The IS Associates Program of the Anderson School at UCLA is proud to host this fourth annual installment of Internet Extravaganza. As big as the bubble that burst was--the land is not totally barren. Come meet four of the survivors--learn what did they do, how did they do it, and what they envision for the future. This event will also feature the Founder and Editor in Chief of Darwin Magazine</font><font size="2"><b><font face="Georgia, Times New Roman, Times, serif">. </font></b><font face="Georgia, Times New Roman, Times, serif">1:30-6:30 pm. Covel Commons, Grand Horizon Ballroom, UCLA.<br> </font></font><font face="Georgia, Times New Roman, Times, serif" size="2"><a href="http://www.anderson.ucla.edu/isassociates/fallmtg/event_info.htm" target="_blank">click here for more information</a></font></p> <p align="left"><font face="Georgia, Times New Roman, Times, serif" size="2"><b>October 11: WITI Presents: Social Responsibility vs. Corporate Gain in IT</b><br> Are actual jobs in IT being affected by international corporate outsourcing? How is international corporate outsourcing impacting the "bottom line" for companies and shareholders concerned about costs? What are the impacts on our state and job growth? Does California law weigh-in on this issue? What are the global ramifications to women worldwide? Will your job be affected? Michael Josephson, CEO of the Josephson Institute of Ethics and a renowned speaker, will moderate a panel of experts from the Corporate, Legal and HR arenas as we discuss the implications of outsourcing in IT. Please join us for this very insightful meeting at TRW, located just off the 405 in Redondo Beach. <br> <a href="http://www.witi.org/center/regionalchapter/la/meeting.shtml" target="_blank">click here for more information</a></font></p> <p align="left"><font face="Georgia, Times New Roman, Times, serif" size="2"><b>October 16: Caltech/MIT Enterprise Forum presents &quot;Venturing in Broadband Entertainment Technology: Opportunities in the &quot;Second Wave&quot;<br> </b>While the big players move into the broadband entertainment technology arena, where are the opportunities for entrepreneurs? In this program, the Caltech/MIT Enterprise Forum takes a critical look at broadband entertainment technology and explores the applications where entrepreneurs are likely to find their greatest success. <br> <a href="http://www.entforum.caltech.edu/current.asp" target="_blank">click here for more information</a></font></p> <p align="left"><font face="Georgia, Times New Roman, Times, serif" size="2"><b>October 18: San Diego Regional Technology Alliance's Tech Net Ed Series Presents &quot;The Venture Plan&quot;<br> </b>&quot;The Venture Plan&quot; will focus on the process for building a winning venture. It will include how a well thought out business plan will help attract investment and lay the foundation for the company's strategy. The cost for the series (five seminars from October 2001 to February 2002) is $100. Cost: $35 pre-registered, $45 at the door. 8 am-12 pm, San Diego Mission Valley Marriott. <br> <a href="http://www.sdrta.org/ventureplan.htm" target="_blank">click here for more information</a></font></p> <p align="left"><font face="Georgia, Times New Roman, Times, serif" size="2"><b>October 18: EC2, the Annenberg Incubator Project @ USC presents &quot;Marketing Your Start-up Company&quot;<br> </b>Join us at EC2 as Farida Fotouhi, CEO of <a href="http://www.fa2.com" target="_blank">FA2/Fotouhi Alonso Associates</a>, leads this roundtable discussion on marketing issues small companies face. Farida will address concerns including: why you need marketing even if you don't have a budget for it; the six most common marketing mistakes technology companies make; ways to stretch your marketing dollars; branding--how to figure out what your company should stand for, and more. 10:30 am-1:30 pm, Annenberg House Room #100, 746 West Adams Blvd., LA, adjacent to to USC campus. Contact: Jessica Lucas, <a href="mailto:jlucas@ec2.edu" target="_blank">jlucas@ec2.edu</a><br> <a href="http://www.ec2.edu/events/calendar.html" target="_blank">click here for more information</a></font></p> <p align="left"><font face="Georgia, Times New Roman, Times, serif" size="2"><b>October 19: World Trade Center Association Los Angeles - Long Beach, World Trade Center Osaka, and the JETRO Los Angeles present &quot;International Business Success in Osaka, Japan Spotlight on: WTC Osaka and Universal Studios Japan&quot;</b></font><br> <font face="Georgia, Times New Roman, Times, serif" size="2">Osaka is the second largest city in Japan, and California's number one trading partner. With abundant trade and R&amp;D opportunities in industries including biotechnology, IT and environmental protection, the city attracts foreign businesses looking for a foothold in Japan and East Asia. Leading business figures will discuss business opportunities in Osaka, as well as give a status update on the Japanese marketplace and trade and investment opportunities in Osaka. This is also an exclusive opportunity to meet the staff of the WTC Osaka. October 19, 2001 World Trade Center Long Beach, 8:30-11:00 am Conference Theatre, One World Trade Center, Suite 297. (Breakfast will be served). Free to attend. <br> call 213-680-1888 for more information or </font> <font face="Georgia, Times New Roman, Times, serif" size="2"><a href="mailto:tnorton@wtcanet.org" target="_blank">email for registration</a></font>.</p> <p align="left"><font face="Georgia, Times New Roman, Times, serif" size="2"><b>October 23: LABJ Presents 2001 Technology Forum and Leadership Awards</b><br> Technology Leadership Award Recipient James Heath and other awards will be presented. Also a moderated panel discussing the state of technology in light of the current economy and events. Tuesday, October 23 at Millennium Biltmore Hotel starting 7:30 a.m. To RSVP, please call (323) 549-5225 by 5 p.m. on October 17<br> <a href="http://www.old.larta.org/oldlarta/lavox/ArticleLinks/2001/LABJflyer.pdf" target="_blank">click for more information</a></font></p> <p align="left"><font face="Georgia, Times New Roman, Times, serif" size="2"><b>October 23-26: SBIR World in South Dakota</b><br> The National Science Foundation, in association with the Dept. of Defense and the Small Business Admin., and all 10 SBIR agencies is sponsoring this fall National SBIR Conference. Program Managers and representatives from all participating agencies will provide insight into how to work with their respective agencies and answer your own special questions during the one-on-one opportunities. An additional focus of this conference will include commercialization and information pertaining to EPSCoR states and rural areas. Ramkota Hotel, Rapid City, SD.<br> <a href="http://www.sbirworld.com/sd/" target="_blank">click here for more information</a></font><font face="Georgia, Times New Roman, Times, serif" size="2"> </font></p> <p align="left"><font face="Georgia, Times New Roman, Times, serif" size="2"><b>October 27: <img src="http://www.old.larta.org/images/tieCon2001.gif" width="400" height="56"></b><br> TiEcon 2001 is the premier annual gathering for these leading entrepreneurs and has assembled the talents of key industry visionaries who will provide their insight of new and emerging opportunities in the new economy. TiEcon 2001 is critical to aspiring and seasoned entrepreneurs, corporate executives and senior industry professionals looking to better understand these dynamics of change, the influence of new technology, the competitive threats and the solutions required to navigate the ever-changing landscape. Featured speakers include Lars Nyberg, CEO of NCR Corp., best-selling author Deepak Chopra, Bill Owens, CEO of Teledesic, and Hassan Ahmed, CEO of Sonus Networks.</font><font face="Georgia, Times New Roman, Times, serif" size="2"> larta's CEO Rohit Shukla will be speaking on &quot;Embarking on Your Journey  An Entrepreneur s Basic Guide&quot;</font><br> <font face="Georgia, Times New Roman, Times, serif" size="2"><a href="http://www.tie-sc.org/tiecon2001/" target="_blank">click here for more information</a></font></p> <p align="left"><font face="Georgia, Times New Roman, Times, serif" size="2"><b>October 30: Ernst &amp; Young's Entrepreneur Exchange Breakfast<br> larta </b>would like to invite you to attend the Entrepreneur Exchange program. Come hear how award winning Los Angeles entrepreneurs are responding to the demands of their organizations through thoughtful growth strategies. All of these Entrepreneur Of The Year award recipients, from a variety of industries, have faced challenging times, have worked through those periods, and have grown their organizations. This is not a planned presentation, but an interactive session with tips and lessons based on audience participation.<br> <a href="http://www.fed.org/events/ee_la_2001.htm" target="_blank">click here for more information</a></font></p> <p align="center"><font face="Georgia, Times New Roman, Times, serif" size="2"><b><a href="http://www.old.larta.org/whatsnew.asp#calendar" target="_blank">Click here for larta's full event calendar</a></b></font></p> <p align="center"><img src="../images/masthead.jpg" width="432" height="144" border="2"></p> <p align="left"> <p><font face="Georgia, Times New Roman, Times, serif" size="2">Copyright © 2001 <b>larta</b>. All rights reserved. Please feel free to forward this newsletter to those who may be interested. Permission to quote any proprietary part of this material is granted given proper credit. Distribution is allowed provided that no modifications are made to the original content.</font></p> </td> </tr> <tr> <td height="2">&nbsp;</td> </tr> </table> </td> </tr> </table> </body> </html>