LA VOX December 5, 2001

larta's new research report on digital technologies examines the future direction of digital cinema as well as other technologies influencing the entertainment industry including interactive entertainment, digital audio, and digital production. The report will feature interviews with key figures in the industry including:

Russell Wintner, Principal, Technicolor Digital Cinema
Mark Kapczynski, Media-Entertainment Solutions, Microsoft
Chris Cookson, CTO, Warner Brothers
Bill Hausch, VP, Digital Studios Division, Sony Pictures
Doug Wellman, Facilities Manager, Zemeckis Center
Alan Silvers, Director, Technical Services, Cinesite (Kodak)
Jeff Brown, Marketing Manager, Electronic Arts

click here for more information on this report

Company Profile: Cinesite
In 1992, Kodak established Cinesite as a laboratory that would restore, frame by frame, Disney's 1937 classic, Snow White and The Seven Dwarfs. As it gets readys to celebrate its tenth anniversary, Cinesite looks back on how it has helped pioneer the digital imaging industry in Hollywood, and how it will keep pace with the changes that are yet to come.
click here for the full article

Letters To The Editor
larta's opportunity for our readers to rant and rave. Click here to read reactions to our Thanksgiving issue.

larta launches 2002 Tech Index at Pepperdine

larta premiered The Southern California Technology Innovation Index 2002
at a special event at Pepperdine University, attended by Los Angeles Mayor Hahn.
click here for the full article
click here for more on the report

also available from larta:

Make a tax-deductible gift to larta
larta was founded in dire times for Southern California and has contributed greatly to the region's growth. As we confront new economic challenges, we can call on our experience and success to continue our work for a stronger future. By making a tax-deductible gift this season, you will help larta implement new programs and expand our services to the entrepreneurial, business, and policy-making communities. Even the smallest gift will help us extend our reach; for instance, a gift of $25 could help print workbooks for our renowned entrepreneurial training classes. Larger donations will help us enhance our research and include more entrepreneurs in our service area.
click here to contribute to larta

Larta University 2002
Larta University will be out of session for the remainder of the 2001 calendar year. The next workshops begin on January 16 2002 and continue once a month in Santa Monica and Irvine through March 2002.

January 16 & 17:
Attacking the Market: Marketing and Selling Your Product
A business can fail or flourish depending on how well its product is marketed. Effective marketing is about establishing, building or protecting an organization's reputation through partnerships, the recruiting of talented professionals and effective strategies that make a product stand out. This workshop covers publicity and marketing strategies, from brand placement to consumer contact, to creative alliances.
Click here for more information on this workshop and other 2002 Larta University sessions

Research Economist/Policy Associate and Program Consultant positions open at larta

As our Research Economist / Policy Associate, you will:
* Possess a current and strong knowledge of the technology economy, and a working knowledge of the overall economy, and associated and relevant public policy issues,
* Maintain the collection of data, and develop relevant analysis;
* Oversee, plan, research, and prepare larta’s reports on the technology economy, including updates of past reports
* Communicate information and knowledge to key influencers (media, investors/sponsors, public officials) and a lay audience
click here for more information on this job opportunity

As our Program Consultant, you will:
*Assist the Program Manager with program development, administration, and logistics for entrepreneurial programs
*Assist, as needed, with the development and promotion of larta’s other programs and activities, including the process of mentoring technology companies
click here for more information on this job opportunity

This events calendar is provided as a service by larta on behalf of various partner organizations and about events vetted and endorsed by larta.

December 5: The US Commercial Service and the York Group presents Benefit from Getting a Global Inside View of Your Company's Export Strategy and Preparation for Exporting
Information on how to organize your ICT company internally to best implement your export strategy. Understand international markets from vendor, market partner and end-user perspectives, and how to provide clients with powerful insights and ready access to key markets. For further information, please contact: Maura Kim, International Trade Specialist, 310.235.7207, or e-mail maura.kim@mail.doc.gov.

December 12: The Third Annual Digital Coast Holiday Reception
There will be an important event on Wednesday, December 12 that you will not want to miss. The Digital Coast community is coming together to learn from the experts what 2002 has in store. Hear about economic growth, technology forecasts, employment opportunities, and information regarding the City's safety plan. The program will close with music from Los Angeles band Kneegirl. 6:30-10:30 pm, Wadsworth Theatre, in the VA complex off the 405, Los Angeles.
click here for more information

Copyright © 2001 larta. All rights reserved. Please feel free to forward this newsletter to those who may be interested. Permission to quote any proprietary part of this material is granted given proper credit. Distribution is allowed provided that no modifications are made to the original content.