ÿþ<html> <head> <title>LA VOX May 24, 2001</title> <meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"> </head> <body bgcolor="#000000"> <table width="640" border="0" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF" align="center" bordercolorlight="#999999" bordercolor="#000000" bordercolordark="#666666"> <tr> <td bgcolor=#000000 height=64> <div align="center"><font size="4" face="Verdana, Arial, Helvetica,sans-serif" color="#CCCCCC"> <font face="Times New Roman, Times, serif" size="5"><b>L A &nbsp; V O X</b></font></font> <div align="center"><font size="4" face="Verdana, Arial, Helvetica,sans-serif" color="#CCCCCC"><i>the voice of technology in southern california</i> <i>- v.3, n.23</i> </font></div> </div> </td> </tr> <tr> <td><a href="http://www.old.larta.org/index.asp"><img src="../../images/top_bar.jpg" width="640" height="145" border="0"></a></td> </tr> <tr> <td> <div align="right"><font face="Verdana, Arial, Helvetica, sans-serif" size="3"><b>May 17, 2001&nbsp;&nbsp;&nbsp;</b></font> </div> </td> </tr> <tr> <td> <table width="95%" border="0" cellspacing="0" cellpadding="0" align="center"> <tr> <td> <table width="95%" border="0" cellspacing="0" cellpadding="5" align="center"> <tr> <td width="31%" height="82"><a href="http://www.ey.com" target="blank"><img src="../images/eylogo.gif" width="200" height="42" border="0"></a></td> <td width="37%" height="82"><a href="http://www.akingump.com/tech" target="blank"><img src="../images/Logo_akin.gif" width="98" height="88" border="0"></a></td> <td width="37%" height="82"> <div align="center"><a href="http://www.missionventures.com" target="blank"><img src="../images/Logo_Mission.jpg" width="120" height="45" border="0"></a></div> </td> <td width="31%" height="82"> <div align="right"><a href="http://www.grubb-ellis.com" target="blank"> </a><a href="http://www.grubb-ellis.com" target="blank"><img src="../images/Logo_grubb.gif" width="156" height="42" border="0"></a></div> </td> </tr> </table> <p></p> <table width="120" border="0" align="right"> <tr> <td> <div align="center"> <table bgcolor=#ffffcc border=0 cellpadding=1 cellspacing=0 width=120 bordercolorlight="#999999" align="right"> <tr bgcolor="#CCBA97"> <td> <p align="center"><font face="Verdana, Arial, Geneva" size=2 color="#cc0000"> </font><font face="Verdana, Arial, Geneva" size=2 color="#cc0000"><img src="http://www.old.larta.org/images/AboutLARTA.gif" width="120" height="16"></font></p> <p align="center"><font size="2" face="Times New Roman, Times, serif" color="#000000"><b>larta </b>is a trusted advisor to the investment, technology, and startup community of Southern California. <b>larta</b> is an independent, private nonprofit company originally created by California legislation.</font></p> <p align="center"><font face="Times New Roman, Times, serif" size="2" color="#000000">For a complete listing of <b>larta's </b>programs and activities, please visit <a href="http://www.old.larta.org" target="blank">www.old.larta.org.</a></font></p> <p align="center"><font face="Times New Roman, Times, serif" size="2" color="#000000">Download <b>larta</b>'s <a href="http://www.old.larta.org/ecommerce/shop/subscribef.asp?CartNumber=999999999&amp;ProductID=2000Annual" target="_blank">Annual Report</a></font></p> <p align="center"><font face="Times New Roman, Times, serif" size="2" color="#000000">Download<a href="http://www.old.larta.org/ecommerce/shop/subscribef.asp?CartNumber=999999999&amp;ProductID=SandDollar" target="_blank"> The Sand Dollar Report</a>: An Analysis of Venture Investing on the Digital Coast 2001</font></p> <p align="center"><font face="Times New Roman, Times, serif" size="2" color="#000000">746 W. Adams Blvd.<br> Los Angeles, CA 90089-7727<br> Tel: (213) 743-4150<br> Fax: (213) 747-7307</font><font face="Times New Roman, Times, serif" size="2"><br> <a href="http://www.old.larta.org" target="blank">www.old.larta.org</a> </font><font face="Verdana, Arial, Helvetica, sans-serif" size="1"><br> </font></p> </td> </table> </div> </td> </tr> </table> <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2"><b><img src="../images/businessplanimage.jpg" width="116" height="173" align="left" border="2" vspace="5" hspace="5"></b></font> <p align="center">&nbsp;</p> <p align="center"><font face="Verdana, Arial, Helvetica, sans-serif" size="3"><b><a href="../../lartaU/Workshops.htm#Session2" target="_blank">The Business Plan:<br> Balancing Business with Vision</a></b></font></p> <p align="center"><font face="Verdana, Arial, Helvetica, sans-serif"><b> <font size="3">June 6 at the Costa Mesa Hilton and June 7 at the Santa Monica Doubletree</font></b></font></p> <p align="left">&nbsp;</p> <p align="left"> <font face="Verdana, Arial, Helvetica, sans-serif" size="2">The second <a href="../../lartaU/index.asp" target="_blank">Larta University</a> workshop will offer targeted information for companies in the planning stages of starting their business. This session covers all phases of business plan development: planning for the specific market and the economic context, the value proposition, corporate structures, revenue models, and tying all the information into a comprehensive strategy. <br> <br> <b>Featured Speakers Include:</b></font> </p> <p align="center"><font face="Verdana, Arial, Helvetica, sans-serif" size="2"><b>Santa Monica</b></font> <ul> <li><font face="Verdana, Arial, Helvetica, sans-serif" size="2">&quot;<i>Your Value Proposition</i>,&quot;</font> <font face="Verdana, Arial, Helvetica, sans-serif" size="2"><a href="http://www.old.larta.org/about/BoardTemplate.cfm?BoardMemberPage=jgoodman.htm&amp;BoardMemberName=Jon%20Goodman" target="_blank">Dr. Jon Goodman</a>, <a href="http://www.ec2.edu/" target="_blank">EC2</a></font> </li> <li> <font face="Verdana, Arial, Helvetica, sans-serif" size="2">&quot;<i>Bringing it All Together:The Business Plan,&quot; </i><a href="http://www.growthink.com/html/team/dave.htm" target="_blank">David Lavinsky</a></font> <font face="Verdana, Arial, Helvetica, sans-serif" size="2">of <a href="http://www.growthink.com" target="_blank">Growthink</a> </font> </li> <li> <font face="Verdana, Arial, Helvetica, sans-serif" size="2">&quot;<i>Tales From the Trenches</i>,&quot;</font> <font face="Verdana, Arial, Helvetica, sans-serif" size="2"><a href="http://www.guidancesolutions.com/management.cfm?mgt=robert" target="_blank">Robert Landes</a> of <a href="http://www.guidancesolutions.com/" target="_blank">Guidance Solutions</a> </font> </li> <li><font face="Verdana, Arial, Helvetica, sans-serif" size="2"> Venture Capitalist Presentation:</font> <font face="Verdana, Arial, Helvetica, sans-serif" size="2"><a href="http://www.smarttechnologyventures.com/team.htm" target="_blank">Joel Balbien</a> of <a href="http://www.smarttechnologyventures.com/" target="_blank">Smart Technology Ventures </a></font> </li> </ul> <p align="center"><font face="Verdana, Arial, Helvetica, sans-serif" size="2"><b>Costa Mesa </b></font> <ul> <li><font face="Verdana, Arial, Helvetica, sans-serif" size="2">&quot;<i>Your Value Proposition</i>,&quot;</font> <font face="Verdana, Arial, Helvetica, sans-serif" size="2"> <a href="mailto:jlbrown@alum.mit.edu" target="_blank">Jim Brown</a> of J.L. Brown & Co.</font> </li> <li> <font face="Verdana, Arial, Helvetica, sans-serif" size="2">&quot;<i>Bringing it All Together:The Business Plan,&quot; </i><a href="http://www.growthink.com/html/team/dave.htm" target="_blank">David Lavinsky</a></font> <font face="Verdana, Arial, Helvetica, sans-serif" size="2">of <a href="http://www.growthink.com" target="_blank">Growthink</a> </font> </li> <li> <font face="Verdana, Arial, Helvetica, sans-serif" size="2">Venture Capitalist Presentation:</font> <a href="http://www.innocal.com/dbassett33.html" target="_blank"><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Dan Bassett</font></a><font face="Verdana, Arial, Helvetica, sans-serif" size="2"> of <a href="http://www.innocal.com/" target="_blank">Innocal Venture Capital </a></font></li> </ul> <p> <font color="#8E2F17" size="4" face="Verdana, Arial, Helvetica, sans-serif"><b><font color="#8E2F17" size="3" face="Verdana, Arial, Helvetica, sans-serif"><img src="http://www.old.larta.org/oldlarta/lavox/images/venturenet.gif" width="360" height="100" border="2" align="right" vspace="5" hspace="5"></font><font size="3"><br> </font></b></font><font face="Verdana, Arial, Helvetica, sans-serif" size="3"><a href="http://www.venturenet.org" target="_blank"><b>Venture Net 2001</b></a></font><font face="Verdana, Arial, Helvetica, sans-serif" size="2"><br> <b><font size="3">May 29-30, Hyatt Regency Irvine, California</font></b></font> <p align="left"><font face="Verdana, Arial, Helvetica, sans-serif" size="2">The Software Council of Southern California will be holding its annual <a href="http://www.venturenet.org" target="_blank">Venture Net 2001</a></font>.<font color="#8E2F17" size="2" face="Verdana, Arial, Helvetica, sans-serif"><font color="#000000"> Professional investors analyze and critique actual funding proposals, while entrepreneurs gather immediate feedback identifying strengths, weaknesses, and areas for improvement.</font><font color="#000000"> 18 technology companies will conduct 10-minute capital presentations detailing their business plans. </font><font face="Verdana, Arial, Helvetica, sans-serif" size="2"><a href="http://www.venturenet.org" target="_blank">Venture Net 2001</a></font><font color="#000000"> is an ideal forum to meet, mingle, and pick the brains of the brightest future leaders of technology. </font></font><font color="#8E2F17" size="3" face="Verdana, Arial, Helvetica, sans-serif"><b><br> </b><font color="#000000" size="2"><a href="http://www.venturenet.org" target="_blank">click here for more information</a></font> </font> <p align="left"><font color="#8E2F17" size="3" face="Verdana, Arial, Helvetica, sans-serif"><b> larta in the news<br> </b></font><b><font face="Verdana, Arial, Helvetica, sans-serif" size="2">High-Profile Failures Often Impede Road to Success<br> </font></b><font face="Verdana, Arial, Helvetica, sans-serif" size="2">While the fall of some of L.A. s richest, most powerful and most talented business leaders may not have reached tragic proportions, several individuals have nevertheless descended from once-lofty perches in remarkable ways. </font><b><font face="Verdana, Arial, Helvetica, sans-serif" size="2"><br> </font></b><font face="Verdana, Arial, Helvetica, sans-serif" size="2"><a href="../../pl/21May01_LABJ.htm" target="_blank">click here for the full article from The Los Angeles Business Journal</a></font> <p align="left"><font face="Verdana, Arial, Helvetica, sans-serif" size="3" color="#8E2F17"><b>Other Articles</b></font> <br> <font face="Verdana, Arial, Helvetica, sans-serif" size="2"><b>Mobile phones next frontier for video games?</b><br> At the Electronic Entertainment Expo (E3) in Los Angeles on Thursday, wireless entertainment company G-Cluster announced the availability of G-screen, a set of wireless networking and gaming technologies for bringing PC games to handheld devices.<br> <a href="http://wireless.talentum.com/wowdoris/doriswww.dll?dpubl&amp;netsearch,64145" target="_blank">click here for the full article from Nordic Wireless Watch</a></font> <p align="left"> <b><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Sony says the game is over for Microsoft</font></b><font face="Verdana, Arial, Helvetica, sans-serif" size="2"><br> "Microsoft was finished before it even got started. They have no games," said Ken Kutaragi, president of Sony Computer Entertainment in an interview with the Financial Times. Sony said on Wednesday that Microsoft's Xbox was "finished" in the battle for the next generation of video game consoles. <br> <a href="http://news.ft.com/ft/gx.cgi/ftc?pagename=View&amp;c=Article&amp;cid=FT3CBGQJ3NC&amp;live=true&amp;tagid=YYY9BSINKTM&amp;useoverridetemplate=IXLZHNNP94C" target="_blank">click here for the full article from the Financial Times</a> </font> <p align="left"> <font face="Verdana, Arial, Helvetica, sans-serif" size="2"><b>Early-stage VCs work the late shift </b><br> With late-stage VCs pulling back, more early-stage firms are stepping up to fill the gap. Even seed firms are getting calls from frazzled entrepreneurs.<br> <a href="http://www.redherring.com/index.asp?layout=vc_startups&amp;channel=40000004" target="_blank">click here for the full article from Red Herring</a></font> <p align="left"><font size="3" face="Verdana, Arial, Helvetica, sans-serif" color="#8E2F17"><b><a href="http://www.old.larta.org/index.asp?MainFrameName=Calendar.htm" target="blank">Meet, Mix and Mingle:</a> <br> Highlight of Featured Events</b></font> <p align="left"><font size="2" face="Verdana, Arial, Helvetica, sans-serif"> <b>May 29-30: Software Council's VentureNet</b><br> VentureNet is hosted by the Software Council of Southern California. Capital presenters will be presenting before an audience of leading Venture Capitalists, Corporate Investors and Tech Coast Angels active in the software market. You'll meet the technology leaders of tomorrow. Keynote Speaker: Dr. Henry Samueli, cofounder of Broadcom Corporation in 1991. 12 p.m. on Tuesday, 2 p.m. on Wednesday in Irvine.<br> <a href="http://www.venturenet.org/" target="_blank">click here for more information</a></font></p> <p align="left"><font size="2" face="Verdana, Arial, Helvetica, sans-serif"><b> May 31: EC2's May Roundtable Event "Branding, Marketing, and Public Relations" </b><br> Join EC2 this month as Julie Gladders, SVP New Media at mPRm Public Relations, and Lynda Keeler, Managing Director of Redleaf Ventures, speak about marketing and public relations for start up ventures. The Roundtable is from 4-7 p.m. in Annenberg House Conference Room #100. RSVP to Jessica Lucas at <a href="mailto:jlucas@ec2.edu" target="_blank">jlucas@ec2.edu</a>.<br> <a href="http://www.ec2.edu/events/calendar.html" target="_blank">click here for more information</a></font></p> <p align="left"><font size="2" face="Verdana, Arial, Helvetica, sans-serif"> </font><font face="Verdana, Arial, Helvetica, sans-serif" size="3"><b><font size="2">June 6 and 7: </font><font size="2" face="Verdana, Arial, Helvetica, sans-serif"> The Business Plan: Balancing Business with Vision<font face="Verdana, Arial, Helvetica, sans-serif" size="3"><br> </font></font></b></font><font face="Verdana, Arial, Helvetica, sans-serif" size="2">For companies who are in the planning stages of starting their business, a thorough understanding of critical areas of business plan development is vital. This second session of <a href="../../lartaU/index.asp" target="_blank">Larta University</a> covers all phases of business plan development: planning for the specific market and the economic context, the value proposition, corporate structures, revenue models, and tying all the information into a comprehensive strategy.</font><pmg_text_only> </pmg_text_only><font size="2" face="Verdana, Arial, Helvetica, sans-serif"><br> <a href="../../lartaU/index.asp" target="_blank">click here for more information</a></font></p> <p align="left"><font size="2" face="Verdana, Arial, Helvetica, sans-serif"> <b>June 12: LAVA: The Rising Trend of Corporate Venture Capital Investing</b><br> In these choppy markets, there is one group of venture capitalists bucking the trend. Come and hear what a panel of leading corporate venture capitalists representing industry titans have to say about their increasing activities in investing across several company development stages. 7-9:15 a.m. in Pacific Palisades. <br> <a href="http://www.lava.org/calendar/index-calendar.html#jun12_2001" target="_blank">click here for more information</a></font></p> <p align="left"><font size="2" face="Verdana, Arial, Helvetica, sans-serif"><b>June 13: BioBrew</b><br> BioBrew is a professional networking organization for business professionals, academic scientists, entrepreneurs, investors and service providers in the biomedical and life science fields. The Westwood microbrewery is the ideal place for "biopeople" in the LA area to meet, swap business cards and exchange ideas. 6-8:30 p.m. at the Westwood Brewing Company. Free admission. Free appetizers. Cash bar. <br> <a href="http://www.biobrew.net/" target="_blank">click here for more information</a></font></p> <p align="left"><font size="2" face="Verdana, Arial, Helvetica, sans-serif"><b>October 18-19: FilmIT - Mark your calendars!</b><br> <b>larta</b> is proud to support the Film Information Technology Conference & Exposition (FilmIT) - it is the premier, business-to-business event that examines the convergence of the Motion Picture and Technology Industries. FilmIT creates an unparalleled program for IT and film executives to explore the impact that cutting-edge technologies have on Hollywood through an extensive, senior level conference forum, keynote presentations, case studies, workshops, networking events and vendor demonstrations. <br> <a href="http://www.filmitevent.com/web_filmit_2001/index_ie.html" target="_blank">click here for more information</a></font></p> <table width="612" border="0" align="center"> <tr> <td height="91"> <table bgcolor=#ffffcc border=0 cellpadding=1 cellspacing=0 width=598 bordercolorlight="#999999" align="center"> <tr bgcolor="#CCBA97"> <td align="center" height="76"> <p align="center"><font face="Verdana, Arial, Geneva" size=2 color="#cc0000"> </font><img border=0 height=17 src="http://www.old.larta.org/images/AboutLAVOX.gif" width=125 align="left"><br> <font size="2" face="Times New Roman, Times, serif">LA VOX is provided weekly as a free service to you by <b>larta </b>- the<br> technology alliance for Southern California.</font><font size="2" face="Times New Roman, Times, serif"> LA VOX is made possible by the generous support of:<br> </font></p> <p align="center"><font face="Times New Roman, Times, serif"><a href="http://www.ey.com" target="_blank"><font size="2">Ernst and Young</font></a></font></p> <p align="center"><font size="2" face="Times New Roman, Times, serif"><a href="http://www.akingump.com" target="_blank">Akin Gump Technology Ventures</a></font></p> <p align="center"><font size="2" face="Times New Roman, Times, serif"><a href="http://www.grubb-ellis.com" target="_blank">Grubb and Ellis</a></font></p> <p align="center"><font size="2" face="Times New Roman, Times, serif"><a href="http://www.missionventures.com" target="_blank">Mission Ventures</a> </font></p> <p align="center"><font face="Times New Roman, Times, serif" size="2"><a href="http://commerce.ca.gov/" target="blank">State of California Technology Trade &amp; Commerce Agency</a></font><br> </p> </td> </table> </td> </tr> </table> <p align="center"><font face="Verdana, Arial, Helvetica, sans-serif" size="1">Copyright © 2001 <b>larta</b>. All rights reserved. Please feel free to forward this newsletter to those who may be interested. Permission to quote any proprietary part of this material is granted given proper credit. Distribution is allowed provided that no modifications are made to the original content.</font></p> </td> </tr> </table> </td> </tr> <tr> <td><img src="http://www.old.larta.org/images/IndexPagePics/bottom_bar.jpg" width="640" height="40" usemap="#Map" border="0"> <map name="Map"><area shape="rect" coords="571,0,633,26" href="http://www.ec2.edu/" target="ec2"></map></td> </tr> </table> </body> </html>