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Much
to be thankful for
In
a time marked by uncertainty and exaggeration, we need to take a
hard look at our good fortune. We may actually like what we see.
click
here for the full article
Peter
Black Remembered
It is with great sadness that we report on the death of a friend,
Peter Black last week. Multimedia pioneer, serial entrepreneur
and Renaissance man, Peter was also close to larta. His
newest company, Etronica, was a featured company at our first
venture salon in October 2000.
click
here to read the full obituary
Coming
in December from larta:
 Hollywood
Unstrung II
larta
will premiere its second report on the convergence of the technology
and entertainment industries, Hollywood Unstrung II.
This comprehensive study will examine the direction of such areas
as digital cinema, copyright protection, production technologies,
interactive entertainment, digital audio, as well as the new direction
of rich media content on the Internet.
click
here for more information on this upcoming report
recent
publications from larta:
 Southern
California Technology Innovation Index 2002
An economic report for Southern California, the 2002 Index
compares the region to other leading technology sectors in
the US. The new Index includes both updated numbers and data,
as well as new data on Santa Barbara and New York. The 2002
Index will also feature a new section that examines the education
system's efforts to close the "digital divide" in a
special section entitled, Weakness in Education: A Digital
Divide.
click
here for more information
click
here for the executive summary
click
here to download the full report
2002 Federal Technology Funding Guide
 The
2002 Federal Technology Funding Guide is larta's
annual update of the nation's leading compendium of technology
funding sources from the federal government. The Guide provides
clear, current, and useable information for technology based companies.
The information included is a crucial tool to help
businesses choose which federal funding program is most suitable
in assisting them in technology development and deployment. This
year's report includes
information on programs that assist companies working in counter-terrorism
technologies.
click
here for more information
Make
a tax-deductible gift to larta
larta was founded in dire times for Southern California
and has contributed greatly to the region's growth. With the region
confronting new economic challenges, you can count on our experience
and success to continue that work for a stronger future. By making
a tax-deductible gift this season, you will help larta
implement new programs and expand our services to the entrepreneurial,
business, and policy-making communities. Even the smallest gift
will help us extend our reach. For instance, a gift of $25 could
help print workbooks for our renowned entrepreneurial training
classes. Larger donations will help us enhance our research and
enable us to include more entrepreneurs in our service area.
click
here to contribute to larta
larta
in the news
L.A. May Avoid Recession's Worst
As the nation and California slide into what
may be a sharp economic downturn, greater Los Angeles, long considered
a "victim" region, is in a position of relative strength.
This marks a major turnaround from the situation a decade ago,
when Americans and Southern California, in particular, last tasted
the bitter fruits of recession. Today, the region could, with
the right leadership, not only survive the recession but also
help lead the nation's next recovery.
click
here for the full article from The Los Angeles Times
Other Articles
Laid
Low by Last Recession, California Is Ready for Next
The state has grown used to alarming economic news, having been
in a recession a decade ago that was deeper, longer and more vicious
than that of the rest of the country, in large part because of
the many military base closings and the loss of a quarter-million
aerospace jobs. What is unfamiliar today—as grim as some
of the economic news has been lately—is the guarded optimism
of many experts, who say that this time the state may come through
the tough times in much better shape than other regions.
click
here for the full article from The New York Times
Thanksgiving
2001: Angst and Thanks
The unbidden guests of Thanksgiving will be the ghosts of September
11. A holiday that celebrated American good fortune must now reflect
on what has been taken away—and what can be salvaged.
click
here to read the full cover story from Time magazine
larta
Announcements
 |
Larta
University 2002
Larta
University will be out of session for the remainder of the 2001
calendar year. The next workshops begin on January 16 2002 and continue
once a month in Santa Monica and Irvine through March 2002.
January
16 & 17:
Attacking the Market: Marketing and Selling Your Product
A
business can fail or flourish depending on how well its product
is marketed. Effective marketing is about establishing, building
or protecting an organization's reputation through partnerships,
the recruiting of talented professionals and effective strategies
that make a product stand out. This workshop covers publicity and
marketing strategies, from brand placement to consumer contact,
to creative alliances.
click here for more information on this workshop and other 2002
Larta University sessions
Research
Economist/Policy Associate and
Program
Consultant positions open at larta
As
our Research Economist / Policy Associate, you will:
* Possess a current and strong knowledge of the technology economy,
and a working knowledge of the overall economy, and associated and
relevant public policy issues,
* Maintain the collection of data, and develop relevant analysis;
* Oversee, plan, research, and prepare larta’s reports
on the technology economy, including updates of past reports
* Communicate information and knowledge to key influencers (media,
investors/sponsors, public officials) and a lay audience
click
here for more information on this job opportunity
As
our Program Consultant, you will:
*Assist the Program Manager with program development, administration,
and logistics for entrepreneurial programs
*Assist, as needed, with the development and promotion of larta’s
other programs and activities, including the process of mentoring
technology companies
click
here for more information on this job opportunity
This events calendar is provided as a service by larta on
behalf of various partner organizations and about events vetted
and endorsed by larta.
November
29: Growth Capital Conference
Financing and networking conference highlighting: how to find and
get growth capital; debt & equity financing available; financing
types currently funded; how to locate prospective sources; how to
make your proposal attractive; and how to close the deal. Come and
network with CEOs, CFOs, Deal Makers, Investors, Finance Officers,
Lenders, Venture Capitalists and other executives involved in Growth
Capital. The Olympic Collection, West Los Angeles. 7:30 am-2 pm.
click
here for more information
November
29: WITI Los Angeles Regional Chapter's Second Annual Holiday Event
This event will take place at 20th Century Fox Plaza, with keynote
speaker Dr. Karen Stephenson, President, NetForm Inc. The event
is to celebrate WITI's second successful year. 6-9:30 PM
click
here for more information
November 29-30: Nanotech Planet Conference & Expo in Boston
Be a part of an unprecedented gathering of public and private
sector experts focusing on the commercialization of nanotechnology.
Trailblazers from top government labs, leading industrial minds,
sage academicians, technology transfer experts, economic development
specialists, venture capitalists and business innovators from around
the world will make Nanotech Planet the crossroads for this rapidly
developing field.
click
here for more information
December 3-4: SSTI'ss Annual Conference, Creating Opportunity:
Tools for Building Tech-Based Economies, in Pittsburgh
Creating Opportunity will deliver the tools and techniques
to build tech-based economies throughout the country. This Pittsburgh
event will offer stimulating discussions, presentations, and workshops
on tech-based economic development.
SSTI offers registrants two days of exposure to the top thinking
and practices in tech-based economic development in a setting that
encourages open and creative exchange of ideas and experiences.
The number of registrants at SSTI events is limited to provide an
intimate-yet-elegant experience for every participant to allow for
intimate discussions. Rohit Shukla, larta CEO will be a featured
speaker.
click
here for more information
December
5: The US Commercial Service and the York Group presents Benefit
from Getting a Global Inside View of Your Company's Export Strategy
and Preparation for Exporting
Information on how to organize your ICT company internally to best
implement your export strategy. Understand international markets
from vendor, market partner and end-user perspectives, and how to
provide clients with powerful insights and ready access to key markets.
For further information, please contact: Maura Kim, International
Trade Specialist, 310.235.7207, or e-mail maura.kim@mail.doc.gov.
Click
here for larta's full event calendar
Copyright
© 2001 larta. All rights reserved. Please feel free to forward
this newsletter to those who may be interested. Permission to quote
any proprietary part of this material is granted given proper credit.
Distribution is allowed provided that no modifications are made
to the original content.
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