All The Right Moves

Sense and Sensibility: The Rebirth of Old Entrepreneurship

It is now common knowledge that budding entrepreneurs, many of them under or barely over 30, evaded traditional business practices in the dot com, the "bubble" era. The numerous reasons have been well-documented: too young, too anxious to get a piece of the hot deals, too hasty in their business plans and so on. Yet as the shock is wearing off and entrepreneurs look towards a wary marketplace, it is becoming evident that the old way of doing things is now the new way. Traditional strategic planning, once shunned as obsolete and regressive, is regaining its position as the most viable tactic for startups and entrepreneurs with hanging, difficult questions about their uncertain future.
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Value Games: Back to Basics
Along with marketing magic, buzzword overkill and all other forms of business hype, company valuation went from a metrics system of tangible assets to another smoke and mirrors creation of the dot com era. As investor wariness replaced investor eagerness, valuation is no longer an elaborately constructed tower of babble, but an assessment of a company's real foundations and profits.
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Related Articles

Dot com downturn creates business school bounce
Laid off dot com employees have been giving business back to business schools all across the country.
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Other Articles

VC Watch
Companies have lived through the boom, and some have survived the bust, but which players will be the trendsetters of the future? The following list is the latest news from startups that have received venture funding.
Click here for the full article from CNET

larta in the News

Seeking Answers in Slatkin Puzzle
larta CEO Rohit Shukla shares his views with The Los Angeles Times on Reed Slatkin, the Santa Barbara socialite and co-founder of Earthlink, who's facing investigation by the Securities and Exchange Commission for investment fraud, lawsuits from investors and a recent filing of Chapter 11.
Click here for the full article from The Los Angeles Times

larta announcement:
Larta University: The Business Plan: Balancing Business with Vision
June 6 at the Costa Mesa Hilton and
June 7 at the Santa Monica Doubletree
For companies who are in the planning stages of starting their business, a thorough understanding of critical areas of business plan development is vital. This second session of Larta University covers all phases of business plan development: planning for the specific market and the economic context, the value proposition, corporate structures, revenue models, and tying all the information into a comprehensive strategy.

Meet, Mix and Mingle:
Highlight of Featured Events

May 21: Forum for Women Entrepreneurs - - "If I Knew Then What I Know Now!"
Come and hear first hand from women Founders and CEO's what it took to build their businesses.  Come hear how women have seen possibilities and seized them. Learn lessons on how their tenacity, vision, flexibility and team building have been both fruitful and at times frightful!  Take away with you invaluable insight into tactics and strategies that have and have not worked, as well as practical advice and key takeaways.  Moderator: Elizabeth Carlassare, author of "Dotcom Divas: E-Business Insights from the Visionary Women Founders of 20 Net Ventures" 6:00 - 8:30 p.m. in Irvine
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May 23: VOJO in Westlake Village and May 24: VOJO in Santa Barbara
Vojo networking events help professionals in New Media, Technology, Internet and Communications industries build critical relationships, find strategic partners and increase the channels to professional opportunities. Vojo events provide an informal atmosphere to help build a network of contacts. It's the best possible environment to get to know someone and build a business relationship. Free event, cash bar.
The May 23 event is in Westlake Village from 5:30-9:30 p.m. at Red's BBQ and Grillery. The May 24 event is at the Endless Summer Bar-Cafe from 5:30-9:00 p.m.
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May 24: The States of California and Nevada Chapters National Association of Telecommunication Officers and Advisors 5th Annual Spring Conference 2001: A Telecommunications Odyssey
The new Administration and Federal Communications Commission are expected to bring telecommunications policy changes in the near future. This, along with the unstable financial markets, is changing the rate of investment and deployment of telecommunications technologies to our communities. How will this impact the quality of services consumers receive and local regulation? Rohit Shukla, President and CEO of larta, will provide the Plenary Session presentation. 8:00 a.m. to 4:30 p.m. in Santa Monica.
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May 29-30: Software Council's VentureNet
VentureNet is hosted by the Software Council of Southern California. Capital presenters will be presenting before an audience of leading Venture Capitalists, Corporate Investors and Tech Coast Angels active in the software market. You'll meet the technology leaders of tomorrow. Keynote Speaker: Dr. Henry Samueli, co-founder of Broadcom Corporation in 1991. 12 p.m. on Tuesday, 2 p.m. on Wednesday in Irvine.
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May 31: EC2's May Roundtable Event "Branding, Marketing, and Public Relations"
Join EC2 this month as Julie Gladders, SVP New Media at mPRm Public Relations, and Lynda Keeler, Managing Director of Redleaf Ventures, speak about marketing and public relations for start up ventures. The Roundtable is from 4-7.pm. in Annenberg House Conference Room #100. RSVP to Jessica Lucas at jlucas@ec2.edu
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June 6 and 7: The Business Plan: Balancing Business with Vision
For companies who are in the planning stages of starting their business, a thorough understanding of critical areas of business plan development is vital. This second session of Larta University covers all phases of business plan development: planning for the specific market and the economic context, the value proposition, corporate structures, revenue models, and tying all the information into a comprehensive strategy.
click here for more information

June 12: LAVA: The Rising Trend of Corporate Venture Capital Investing
In these choppy markets, there is one group of venture capitalists bucking the trend. Come and hear what a panel of leading corporate venture capitalists representing industry titans have to say about their increasing activities in investing across several company development stages. 7-9:15 a.m. in Pacific Palisades.
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June 13: BioBrew
BioBrew is a professional networking organization for business professionals, academic scientists, entrepreneurs, investors and service providers in the biomedical and life science fields. The Westwood microbrewery is the ideal place for "biopeople" in the LA area to meet, swap business cards and exchange ideas. 6:00-8:30 p.m. at the Westwood Brewing Company. Free admission. Free appetizers. Cash bar.
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October 18-19: FilmIT - Mark your calendars!
larta is proud to support the Film Information Technology Conference & Exposition (FilmIT) - it is the premier, business-to-business event that examines the convergence of the Motion Picture and Technology Industries. FilmIT creates an unparalleled program for IT and film executives to explore the impact that cutting-edge technologies have on Hollywood through an extensive, senior level conference forum, keynote presentations, case studies, workshops, networking events and vendor demonstrations.
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