Larta Institute has partnered with Red Herring's Innovation Pipeline to deliver feature articles offering insight and news on the two forces shaping the technology transfer landscape today: labs and markets. On a bi-weekly basis, Larta VOX will feature selected Innovation Pipeline content to complement Larta's technology transfer and commercialization programs and events.

Project T2 Conference Boosts Global Innovation
More than 300 people got an early look at 46 innovative technologies developed at 24 institutions from across the country and around the world at the Project T2 conference November 8th at the Biltmore Hotel in Los Angeles.

For complete photo coverage, click here.

Back to School
Published in partnership with Red Herring's Innovation Pipeline newsletter
Steve Domenik, general partner at Sevin Rosen Funds, says universities are now the best place to look for the next big thing.

Available from Larta Research
2005 Federal Technology Funding Guide
Larta Institute's annual guide to government technology funding is recognized as the nation's leading survey on Federal technology funding opportunities. Winning Government R&D Money: Federal Technology Funding Guide 2005 provides detailed information on Federal funding processes, programs, and ways to win government R&D money.
purchase report now for only $99

Larta Institute's Publications

Send comments and submissions to James Klein, Larta VOX Editor, at voxeditor@larta.org

SSTI, the State Science and Technology Institute, calls Larta University one of the "...best programs in the country," having "...helped hundreds of entrepreneurs, implemented innovative programs, and assisted client companies to raise hundreds of millions of dollars."

Find the Business Tools you Need Today
Register for the Entrepreneurship Series 2005-2006!

Plus: Opportunity to Present at Larta's Venture Forum 2006!
For the first time, Series enrollees who meet requirements may have the exclusive opportunity to present in front of hundreds of potential investors, customers, and/or partners at Larta's annual Venture Forum conference in June. Each workshop will build on each other to provide a comprehensive, step-by-step process to increase your business success by helping you develop a well-rounded business case presentation by the end of the Series. Call Joe Escamilla for eligibility requirements and details at 213-765-4829.

Series attendees can expect:

• Expert mentoring and instruction from Larta's network of seasoned business professionals
• Guidance on developing a well-rounded business case presentation
• To learn practical and relevant steps to build a successful business operation
• Interactive discussions, activities, and stories from successful entrepreneurs
• Networking opportunities into the business community

Upcoming Courses:

Session #2: Making a Product Work for You: Developing Your Marketing and Sales Plan (West Los Angeles, Nov. 17)
A strategy for effective marketing, pricing, sales planning and managing competition is an essential element of any business plan. This workshop covers issues such as: defining and segmenting the total target market, customer and competitive analysis, branding, and other marketing and sales planning fundamentals critical to sustaining your business. The workshop will also lead you through an exercise on how to think about pricing.

Session #3: Sell! Sell! Sell! Executing Your Sales and Distribution Strategy (West Los Angeles, Dec. 8)
Sales and distribution strategies are essential for taking a new product beyond its initial test phase, or increasing the market share of existing companies. Understanding the basics of selling your product or service is the first step as well as knowing how to recruit and effectively manage a sales force appropriate at your level of growth. Topics covered in this course include: how to sell, recruit and build a sales force, getting the most out of distribution networks, and forming valuable strategic alliances.

Larta University's Course Schedule

Top Stories in Hot Technology Sectors

Venture Capital: Topics drawing buyout interest (Seattle Post-Intelligencer)
With the market for initial public offerings pretty much stalled, entrepreneurs who have built real businesses with real profits are increasingly on the radar of private investors and corporate buyers.

Info-Tech Stocks Begin to Stir (BusinessWeek)
Trouble is, customers remain reluctant to spend more than the bare minimum. Communications equipment looks more promising.

Biggest biotech firm in Europe may be sold (Boston Globe)
Serono SA, Europe's largest biotechnology company, indicated yesterday it may put itself up for sale. US shares rose $1.53 to $17.97.

This calendar lists events endorsed by Larta Institute.

November 15: 2005 China Global Conference
Going beyond understanding China's opportunities, including tools of implementation for your business in the dynamic Chinese Market.

November 16: Digital Coast Roundtable: Chairman Series
Join us for an evening of discussion about the future of entertainment creation, from visual effects to animation to games.

November 17: Entrepreneurship Series #2: Making a Product Work for You: Developing Your Marketing and Sales Plan (West Los Angeles)
A strategy for effective marketing, pricing, sales planning and managing competition is an essential element of any business plan. This workshop covers issues such as: defining and segmenting the total target market, customer and competitive analysis, branding, and other marketing and sales planning fundamentals critical to sustaining your business. The workshop will also lead you through an exercise on how to think about pricing.

November 17: Fifth Annual Simon Ramo Distinguished Lecture Series
Keck Graduate Institute of Applied Life Sciences is pleased to announce that Dr. Bruce Alberts, former president of the National Academy of Sciences (NAS), will be the guest speaker with his talk titled “Stimulating Innovation and Risk-Taking in Science.”

November 17: California Healthcare Policy Forum
For the third year in a row, the California Healthcare Institute will convene an extraordinary group of biomedical industry leaders and influential policy makers for focused discussion on sustaining California's leadership in medical innovation.

November 18: UC Irvine Medical Device Conference
The 2nd Annual UC Irvine Medical Device Conference, themed “Innovation under Constraints,” will focus on how innovation will be a catalyst for success in an era of financial and regulatory challenges.

November 29: JETRO: 4th Tuesday Tech Exchange - "Nanotechnology: A Vision Applied"
Facilitate an understanding and establish an attitude that will permit you to better grasp the world at the nanoscale.

December 1: JETRO Investment Mission 2005
This is a program that invites business people from around the world to participate in a week-long study tour of Japan's investment environment and regional markets and industries.

December 7: Global CONNECT Partnering Forum
The Forum serves a matchmaking function by facilitating effective partnerships between qualified companies associated with Global CONNECT member-organizations, and Taiwan-based investors, manufacturers, or other resources.

December 7: Digital Coast Holiday Reception

December 8: Entrepreneurship Series #3: Sell! Sell! Sell! Executing Your Sales and Distribution Strategy (West Los Angeles)
Sales and distribution strategies are essential for taking a new product beyond its initial test phase, or increasing the market share of existing companies. Understanding the basics of selling your product or service is the first step as well as knowing how to recruit and effectively manage a sales force appropriate at your level of growth. Topics covered in this course include: how to sell, recruit and build a sales force, getting the most out of distribution networks, and forming valuable strategic alliances.

January 5-8, 2006: JETRO: Free Business Partner Matching at CES in Las Vegas

January 21-25, 2006: LabAutomation2006
LabAutomation2006 is the place where laboratory technologies emerge and merge.

March 2-4, 2006: 2006 AUTM Annual Meeting
The AUTM Annual Meeting gathers between 1,500 and 2,000 technology transfer and intellectual property professionals from across the globe.

Larta Institute's Full Events Calendar

Larta Institute
connecting people to drive innovation

We bring people together to move technologies into the marketplace. Our client solutions include: conferences, training workshops, technology transfer, advisory services, and research and analysis.

Since 1993, companies helped by Larta Institute have raised over $1.5 billion in capital. Larta Institute's conferences and seminars provide insights to thousands of businesspeople each year. Larta Institute's weekly electronic magazine on business innovation is read by over 20,000 people.

www.Larta.org

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Larta Institute
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Fax: (213) 744-1791

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Larta Institute
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