Week of January 31 - February 6, 2005 ~ v.7, n.5
Top Stories

Larta President On Blue-Ribbon Nanotech Taskforce
Larta Institute President Victor Hwang was chosen by U.S. Representative Mike Honda and California State Controller Steve Westly for the Blue Ribbon Task Force on Nanotechnology (BRTFN), a joint federal-state venture to promote California as the worldwide center of the nanotechnology industry.

SBA Changes Rules for SBIR
Two announcements by the SBA were made recently regarding the SBIR Program. Rule changes that took effect January 3, 2005 will make subsidiaries eligible for SBIR competition. SBA is also considering revising SBIR eligibility for businesses majority-owned by venture capital companies.

Corporate Identity Fitness Test
Only when you really know the fitness status and true strengths of your corporate name identities can a solid corporate image be built. It's easy to determine the fitness of your name identities. The ones on life support constantly need attention. No amount of money can cure a sick corporate identity

Coming in February from Larta Research:
Federal Technology Funding Guide 2005

Larta Institute's Federal Technology Funding Guide is recognized as the nation's leading survey on Federal technology funding. Learn about the Federal funding process, how to apply for funding, and how to win government R&D money. Contains an in-depth look at the nation's SBIR and STTR programs.

NIH-CAP Investment Workshops
Some of the nation’s most promising early-stage life science companies will be showcased in nationwide, small, private, investor-only events in February 2005 (Feb. 9, Newport Beach, CA; Feb. 11, San Francisco, CA; Feb. 15, Reston, VA; Feb. 17 Boston, MA). All of the companies have been funded by the National Institutes of Health (NIH) and are a part of the National Institutes of Health Commercialization Assistance Program (NIH-CAP) managed by Larta Institute. If you are interested in attending the event and for more information, including detailed agenda and company descriptions, please contact the NIH-CAP Program Manager, Ketaki Sood, at (213) 765-4824 or ksood@larta.org. This is an investor-only event and participation is limited to accredited angel investors and early stage venture capitalists. The event is not open to the general public.

University Tech Transfer: Licensing Intellectual Property from Universities
Universities are among the best sources of intellectual property. This new white paper from Larta Institute includes approaches for finding and accessing university research, recommendations for avoiding potential pitfalls when licensing university IP, suggestions for successfully negotiating university tech transfer agreements, and illustrations of typical licensing terms and types of licenses.
purchase report now for only $99

Send comments and submissions to James Klein, Larta VOX Editor, at voxeditor@larta.org

Larta University


SSTI, the State Science and Technology Institute, calls Larta University one of the "...best programs in the country," having "...helped hundreds of entrepreneurs, implemented innovative programs, and assisted client companies to raise hundreds of millions of dollars."

February 10: Entrepreneurship Series #5: Marketing, Pricing, and Your Competition
Effective marketing for a company has to become a primary part of the business plan, as the company can fail or flourish depending on the marketing strategy implemented. This workshop covers issues such as: marketing fundamentals, defining and segmenting the total addressable market, customer and competitive analysis, & branding. The workshop will also lead you through an exercise on how to think about pricing.
Location: Los Angeles

March 10: Entrepreneurship Series #6: Finance and Valuation
It is not crucial for the CEO to know the nitty gritty of accounting principles, but it is crucial for him or her to track the company’s cash flow and burn rate. This workshop will discuss the financial tools that allow entrepreneurs to run their businesses responsibly and raise the right amount of funding at the right time. Topics include: developing realistic financial assessments, budgeting and forecasting, preparing financials for the business plan, how to be fiscally prepared for foreseeable budget cycles, valuation, and reporting to financial stakeholders.
Location: Los Angeles

Larta University's Course Schedule

Tech Sector News
Sponsored by LATimes.com

Top Stories in Hot Technology Sectors

Biotechnology
A 'virtual' uncertainty (San Diego Union-Tribune)
biotech firms bet on tiny but promising startups.

more Biotech news

Communications
The telecom war goes to the office (Red Herring)
SBC’s rumored interest in AT&T heralds a new battlefront for communications companies.
more Communications news

Consumer Electronics
Portable Gaming, Sony-Style (Wired)
If any machine could conceivably take a healthy bite out of Nintendo's control of the handheld gaming market, Sony's PlayStation Portable is it.

more Consumer Electronics News

Hardware
A Skittish Moment for EMC (BusinessWeek)
Its stock took a hit this week, after a slightly bearish comment by the CEO. But analysts expect EMC's good times to keep rolling.

more Hardware news

Internet
Bids Sought For 'Net Sales Tax Systems (Washington Post)
State governments working on a national Internet sales tax system are moving ahead with plans to create the data infrastructure that they and retailers will need to manage the collection of taxes on most e-commerce transactions.
more Internet news

Investments
Venture capital reports mixed (San Jose Mercury News)
Venture capital investments in Silicon Valley rose in the fourth quarter of last year, according to a survey to be published today, contradicting a survey published last week that showed venture investments declining.
more Investment news

Security
Patches and pirates (CNet News)
Microsoft is fed up with Windows pirates and is laying down the law--no more patches for illegitimate copies.

more Security news

Semiconductors
The Chipmakers' Laptop Rumble (BusinessWeek)
Intel has jumped to a big lead over AMD in this growing and lucrative market. The competition is about to get fiercer, however.

more Semiconductor news

Software
Suddenly Insecure About Symantec (BusinessWeek)
Despite rocketing sales, the pending merger with Veritas and competition from Microsoft have spooked investors.
more Software news

Events Calendar

This calendar lists events endorsed by Larta Institute.

February 1-2: Nanotech Investing Conference
IBF's 4th Annual Nanotech Investing Conference will cover investing trends, deal structures, intellectual property, and the commercialization process of nanotechnology.

February 3-5: 2005 AUTM Annual Meeting: Looking ForwardSM
Join the discussion about the future of technology transfer at the Association of University Technology Managers (AUTM) 2005 Annual Meeting: Looking ForwardSM. This meeting regularly gathers more than 1,500 technology transfer and intellectual property professionals from across the globe. Learn, share and network with these leaders in the field as they share their knowledge of the practices and skills that bring innovation to the public. For details, visit AUTM's Web site at www.autm.net and click on "events" for details, or contact AUTM headquarters at autm@autm.net or 847-559-0846.

February 10: Entrepreneurship Series #5: Marketing, Pricing, and Your Competition
This Larta University workshop covers issues such as: marketing fundamentals, defining and segmenting the total addressable market, customer and competitive analysis, & branding. The workshop will also lead you through an exercise on how to think about pricing.

March 10: Entrepreneurship Series #6: Finance and Valuation
This
Larta University class will discuss the financial tools that allow entrepreneurs to run their businesses responsibly and raise the right amount of funding at the right time.

March 13: JETRO “Bizmatch” Opportunity at CTIA Wireless 2005
If you will be attending “CTIA Wireless 2005”, March 13-16 in New Orleans, please consider participating in JETRO’s Bizmatch event, which will include major companies such as NTT DoCoMo. Don't miss this unique opportunity!


April 14: Entrepreneurship Series #7: Moving the Product: Sales & Distribution Strategies
Topics covered in this Larta University course include: how to sell, getting the most out of distribution networks, and forming valuable strategic alliances.

April 28-30: Wireless Telecommunications Symposium
Exchange information on advances in mobile communications and wireless networking technology, management, applications, and security in a very pleasant Southern California conference environment with leaders and experts from industry, governmental agencies, and universities around the world at the Fourth Annual Wireless Telecommunications Symposium.

May 25-26: The Venture Forum 2005
America's largest showcase of top-tier emerging companies. This year's expanded two-day format features over 130 companies, including 75 National Institutes of Health SBIR Phase II grant winners.

Larta Institute's Events Calendar

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Larta Institute
connecting people to drive innovation

We bring people together to move technologies into the marketplace. Our client solutions include: conferences, training workshops, technology transfer, advisory services, and research and analysis.

Since 1993, companies helped by Larta Institute have raised over $1.5 billion in capital. Larta Institute's conferences and seminars provide insights to thousands of businesspeople each year. Larta Institute's weekly electronic magazine on business innovation is read by over 20,000 people.

www.Larta.org

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Sponsorship: To sponsor VOX, Larta events or publications, contact Carlos Gutierrez