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Top
Stories
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 The
Key to Collaboration
After
five years of observing and testing the way people naturally
work together, TASKey has devised a simple method
to coordinate work among many people,
teams and organizations.
 Culture Change Key to Technology Transfer
Despite
legislation, policies and financial incentives, universities
still struggle to motivate professors to participate in
technology transfer.
 Entrepreneurs
Learn Rules for Drawing Investors
At each meeting with venture capital firms, C.P. Singh
presented numerous technical slides and explained at length
the science behind his company's nanotechnology product.
He promises to stop doing that.
 Coming
in February from Larta Research:
Federal Technology Funding Guide 2005
Larta Institute's Federal Technology Funding Guide is recognized
as the nation's leading survey on Federal technology funding.
Learn about the Federal funding process, how to apply for
funding, and how to win government R&D money. Contains
an in-depth look at the nation's SBIR and STTR programs.
 University
Tech Transfer: Licensing Intellectual Property from Universities
Universities are among the best sources of intellectual
property. This new white paper from Larta Institute includes
approaches for finding and accessing university research,
recommendations for avoiding potential pitfalls when licensing
university IP, suggestions for successfully negotiating
university tech transfer agreements, and illustrations of
typical licensing terms and types of licenses.
purchase
report now for only $99
Send comments
and submissions to James Klein, Larta VOX Editor, at voxeditor@larta.org
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Larta
University
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SSTI,
the State Science
and Technology Institute, calls Larta University one of the
"...best programs in the country," having "...helped
hundreds of entrepreneurs, implemented innovative programs, and
assisted client companies to raise hundreds of millions of dollars."
January
20: Entrepreneurship
Series #4: Protecting Your Technology: Intellectual Property Rights
Intellectual property can be the primary asset of a technology company.
Strategic management of IP can attract capital and monetize revenue,
and impact a
company's long-term
success. This workshop covers the most crucial legal and business
strategies every company should know before exposing its technology
to a competitive marketplace, including: copyrighting and trade
secrets, working with an independent contractor to develop a product,
and licensing.
Location:
Los Angeles
February
10: Entrepreneurship
Series #5: Marketing, Pricing, and Your Competition
Effective marketing for a company has to become a primary part of
the business plan, as the company can fail or flourish depending
on the marketing strategy implemented. This workshop covers issues
such as: marketing fundamentals, defining and segmenting the total
addressable market, customer and competitive analysis, & branding.
The workshop will also lead you through an exercise on how to think
about pricing.
Location: Los Angeles
Larta
University's Course Schedule
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Top
Stories in Hot Technology Sectors
Biotechnology
Saving
Seed Is Latest Tech Piracy (Wired)
Monsanto's "seed police" snared soy farmer Homan McFarling in 1999,
and the company is demanding he pay it hundreds of thousands of dollars for alleged
technology piracy.
more
Biotech news
Communications
Verizon
Is Sued Over Cellphone (Los Angeles Times)
The wireless system operator allegedly disconnected functions on handsets using
Bluetooth technology.
more
Communications news
Consumer
Electronics
Apple
harvest (CNet News)
Apple devotees descended on San Francisco this week for the latest crop at the
Macworld Expo, but there was one thing missing: the surprise.
more
Consumer Electronics News
Hardware
HP
combines printer, PC units (CNet News)
Hewlett-Packard is putting its printers and its PCs all in one basket.
more
Hardware news
Internet
Can
Desktop Search Find Profits? (BusinessWeek)
Yahoo! joins big rivals Google and MSN in this field, hoping customer loyalty
won here will spill over into lucrative Web search services.
more
Internet news Investments
IPO
Watch: 2004 in review (Red Herring)
A big year, by the numbers: Google myths debunked, when and why the market recovered,
the top IPOs, and the final scorecard.
more
Investment news
Security
Hacker
May Have Infiltrated Cellphone Data (Los Angeles Times)
T-Mobile says hundreds of users had voice mail and other personal information
exposed.
more
Security news
Semiconductors
Memory
Prices Seen Slumping Below Production Cost (Reuters)
Memory chip prices are expected to slide 30 percent or more by mid-year to below
the manufacturing cost as chip makers plough generous 2004 profits into new production
lines, exacerbating a surplus of supplies.
more
Semiconductor news
Software
Oracle
to PeopleSoft: The pink slip's in the mail (CNet News)
Oracle appears to be adding insult to injury in its merger with PeopleSoft--taking
the unusual step of notifying workers of their termination by sending pinks slips
via express mail to their homes.
more
Software news
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Events
Calendar
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This calendar lists events endorsed by Larta Institute.
January 20:
Entrepreneurship
Series #4: Protecting Your Technology: Intellectual Property Rights
This Larta University workshop
covers the most crucial legal and business strategies any company
should know before exposing its technology to a competitive marketplace,
including: copyrighting and trade secrets, working with an independent
contractor to develop a product, and licensing.
January
25: Governor
Schwarzenegger's Japan's Mission
Governor Arnold Schwarzenegger's Trade and Investment mission in
November, 2004 garnered tremendous media coverage in Japan
and the United States. The Japan External Trade Association (JETRO)
presents an event to examine the mission, provide a historical
context for California's involvement with Japan, and reveal insights
on the future of
California-Japan relations.
February
1-2: Nanotech
Investing Conference
IBF's 4th Annual Nanotech Investing Conference will cover investing
trends, deal structures, intellectual property, and the commercialization
process of nanotechnology.
February
3-5: 2005
AUTM Annual Meeting: Looking ForwardSM
Join the discussion about the future of technology transfer at the
Association of University Technology Managers (AUTM) 2005 Annual
Meeting: Looking ForwardSM. This meeting regularly gathers more
than 1,500 technology transfer and intellectual property professionals
from across the globe. Learn, share and network with these leaders
in the field as they share their knowledge of the practices and
skills that bring innovation to the public. For details, visit AUTM's
Web site at www.autm.net and click on "events" for details,
or contact AUTM headquarters at autm@autm.net or 847-559-0846.
February
10: Entrepreneurship
Series #5: Marketing, Pricing, and Your Competition
This Larta University workshop covers issues such as: marketing
fundamentals, defining and segmenting the total addressable market,
customer and competitive analysis, & branding. The workshop
will also lead you through an exercise on how to think about pricing.
March
10: Entrepreneurship
Series #6: Finance and Valuation
This Larta
University class
will discuss the financial tools that allow entrepreneurs to run
their businesses responsibly and raise the right amount of funding
at the right time.
April 14: Entrepreneurship
Series #7: Moving the Product: Sales & Distribution Strategies
Topics
covered in this Larta
University course include: how to sell, getting the most out
of distribution networks, and forming valuable strategic
alliances.
April 28-30: Wireless
Telecommunications Symposium
Exchange information on advances in mobile communications and wireless
networking technology, management, applications, and security in
a very pleasant Southern California conference environment with leaders
and experts from industry, governmental agencies, and universities
around the world at the Fourth Annual Wireless Telecommunications
Symposium.
May 25-26:
The Venture Forum 2005
America's largest showcase of top-tier emerging companies. This
year's expanded two-day format features over 130 companies, including
75 National Institutes of Health SBIR Phase II grant winners.
Larta Institute's Events
Calendar
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Larta
Institute
connecting
people to drive innovation
We bring people
together to move technologies into the marketplace. Our client solutions
include: conferences, training workshops, technology transfer, advisory
services, and research and analysis.
Since 1993,
companies helped by Larta Institute have raised over $1.5 billion
in capital. Larta Institute's conferences and seminars provide insights
to thousands of businesspeople each year. Larta Institute's weekly
electronic magazine on business innovation is read by over 20,000
people.
www.Larta.org
Los Angeles Office:
Larta Institute
714 W. Olympic Blvd.
Suite 750
Los Angeles, CA 90015
Tel: (213) 744-1314
Fax: (213) 744-1791
Washington
DC Office:
Larta Institute
c/o Kelly, Anderson & Associates
424 North Washington Street
Alexandria, VA 22314
(703) 740-8330
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| Sponsorship:
To sponsor VOX, Larta events or publications, contact Carlos Gutierrez |
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