Week of January 3 - January 9, 2005 ~ v.7, n.1
Top Stories

IP Protection for Pharmacogenomics
The field of pharmacogenomics helps develop drug therapies that compensate for genetic differences in patients. Companies working in pharmacogenomics should be aware of specific ways to protect their intellectual property.

Redefining the Role of Academic Research
Charles M. Vest, who stepped down as the president of MIT, personified his school's famed ''engineering mentality." Simply put, this is the inclination to find a problem and fix it, including problems related to the role of academic research.

Clash of the Titans: When Search Engines Collide
Billions of web pages will soon become trillions. Most of the information available online is replicated multiple times, twisted, corrupted and regurgitated until it loses all meaning. When a search question retrieves one million answers, the system has failed and search results have little or no value.

Coming in February from Larta Research:
Federal Technology Funding Guide 2005

Larta Institute's Federal Technology Funding Guide is recognized as the nation's leading survey on Federal technology funding. Learn about the Federal funding process, how to apply for funding, and how to win government R&D money. Contains an in-depth look at the nation's SBIR and STTR programs.

University Tech Transfer: Licensing Intellectual Property from Universities
Universities are among the best sources of intellectual property. This new white paper from Larta Institute includes approaches for finding and accessing university research, recommendations for avoiding potential pitfalls when licensing university IP, suggestions for successfully negotiating university tech transfer agreements, and illustrations of typical licensing terms and types of licenses.
purchase report now for only $99

Send comments and submissions to James Klein, Larta VOX Editor, at voxeditor@larta.org

Larta University


SSTI, the State Science and Technology Institute, calls Larta University one of the "...best programs in the country," having "...helped hundreds of entrepreneurs, implemented innovative programs, and assisted client companies to raise hundreds of millions of dollars."

January 20: Entrepreneurship Series #4: Protecting Your Technology: Intellectual Property Rights
Intellectual property can be the primary asset of a technology company. Strategic management of IP can attract capital and monetize revenue, and impact
a company's long-term success. This workshop covers the most crucial legal and business strategies every company should know before exposing its technology to a competitive marketplace, including: copyrighting and trade secrets, working with an independent contractor to develop a product, and licensing.
Location: Los Angeles

February 10: Entrepreneurship Series #5: Marketing, Pricing, and Your Competition
Effective marketing for a company has to become a primary part of the business plan, as the company can fail or flourish depending on the marketing strategy implemented. This workshop covers issues such as: marketing fundamentals, defining and segmenting the total addressable market, customer and competitive analysis, & branding. The workshop will also lead you through an exercise on how to think about pricing.
Location: Los Angeles

Larta University's Course Schedule

Tech Sector News
Sponsored by LATimes.com

Top Stories in Hot Technology Sectors

Biotechnology
Woes for California's stem-cell experiment (Christian Science Monitor)
Regulation and ethical battles swirl ahead as the state figures out how to spend its $3 billion initiative.
more Biotech news

Communications
Satellite Spinoff Plans Put on Hold (Washington Post)
Cablevision Systems Corp. said it has suspended plans for a spinoff of its money-losing satellite broadcasting business, boosting expectations on Wall Street that the company would choose to sell the unit instead.
more Communications news

Internet
AOL gets ready to launch free Web e-mail (CNet News)
America Online is testing a Web-based e-mail service that will compete with Yahoo Mail, Microsoft's Hotmail and Google's Gmail.
more Internet news

Investments
VCs uncork vintage wines: It was a very good year (San Jose Mercury News)
You can tell from the relaxed manner of Silicon Valley's venture capitalists at recent Christmas bashes -- things are looking merry.

more Investment news

Media
Blockbuster undercuts DVD rivals (CNet News)
Blockbuster on Wednesday cut the price for its online DVD rental service, undercutting its rivals in an escalating battle for customers.
more Media news

Security
Judge Rejects Guilty Plea In Spam Case (Washington Post)
A federal judge declined to accept a guilty plea from a former software engineer at America Online Inc. who had been accused of stealing 92 million screen names and e-mail addresses of subscribers for use in an Internet marketing scheme.
more Security news

Semiconductors
'04 Chip Sales Up 23%, Study Says (Los Angeles Times)
Worldwide semiconductor sales for 2004 rose 23% to $218 billion, less than forecast, as builders of personal computers and mobile phones faced a glut in inventory, market researcher Gartner Inc. said.
more Semiconductor news

Software
Microsoft Plans New Windows Version in January (Reuters)
Microsoft Corp. will provide a stripped-down version of Windows while it decides whether to appeal against a European Union court order, its general counsel said.
more Software news

Events Calendar

This calendar lists events endorsed by Larta Institute.

January 11: University Technology Transfer Finally Poised to Be Big
Los Angeles Venture Association (LAVA) presents a panel of experts that will review what universities are doing to make tech transfer happen, and how venture capitalists and angel investors have been positioning themselves to assume the high risks of technology transfer projects.

January 20: Entrepreneurship Series #4: Protecting Your Technology: Intellectual Property Rights
This Larta University
workshop covers the most crucial legal and business strategies any company should know before exposing its technology to a competitive marketplace, including: copyrighting and trade secrets, working with an independent contractor to develop a product, and licensing.

February 1-2: Nanotech Investing Conference
IBF's 4th Annual Nanotech Investing Conference will cover investing trends, deal structures, intellectual property, and the commercialization process of nanotechnology.

February 3-5: 2005 AUTM Annual Meeting: Looking ForwardSM
Join the discussion about the future of technology transfer at the Association of University Technology Managers (AUTM) 2005 Annual Meeting: Looking ForwardSM. This meeting regularly gathers more than 1,500 technology transfer and intellectual property professionals from across the globe. Learn, share and network with these leaders in the field as they share their knowledge of the practices and skills that bring innovation to the public. For details, visit AUTM's Web site at www.autm.net and click on "events" for details, or contact AUTM headquarters at autm@autm.net or 847-559-0846.

February 10: Entrepreneurship Series #5: Marketing, Pricing, and Your Competition
This Larta University workshop covers issues such as: marketing fundamentals, defining and segmenting the total addressable market, customer and competitive analysis, & branding. The workshop will also lead you through an exercise on how to think about pricing.

March 10: Entrepreneurship Series #6: Finance and Valuation
This
Larta University class will discuss the financial tools that allow entrepreneurs to run their businesses responsibly and raise the right amount of funding at the right time.

May 25-26: The Venture Forum 2005
America's largest showcase of top-tier emerging companies. This year's expanded two-day format features over 130 companies, including 75 National Institutes of Health SBIR Phase II grant winners.

Larta Institute's Events Calendar

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Larta Institute
connecting people to drive innovation

We bring people together to move technologies into the marketplace. Our client solutions include: conferences, training workshops, technology transfer, advisory services, and research and analysis.

Since 1993, companies helped by Larta Institute have raised over $1.5 billion in capital. Larta Institute's conferences and seminars provide insights to thousands of businesspeople each year. Larta Institute's weekly electronic magazine on business innovation is read by over 20,000 people.

www.Larta.org

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Sponsorship: To sponsor VOX, Larta events or publications, contact Carlos Gutierrez