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PricewaterhouseCoopers Expert Access Series
Combines Larta University’s classroom-style seminars with the advisory expertise of PricewaterhouseCoopers (PwC). A set of four high-impact workshops that address finance, audit, tax and accounting topics for technology start-ups. Classes are interactive and structured to present the most important aspects of accounting for growth and start-up companies. Instructors are PwC Partners with extensive experience serving technology companies and who understand the key business and accounting issues that are inherent in the industry. Classes are basic to intermediate level and require no prerequisites and no advanced preparation. CPE credits are available for Accounting and Auditing and/or Taxation.
Locations: Los Angeles and Irvine

August 26: Protecting Trade Secrets from Employees and Contractors
Trade secrets are some of a company's most important assets, but unlike patents, they're often overlooked and not properly protected. Many companies are not even aware that certain lists, techniques, formulas, processes and/or methods are considered trade secrets, which can be legally protected. This session will teach you to identify your trade secrets, take appropriate practical and legal measures to protect those trade secrets, and will discuss why doing so provides a competitive edge and adds value to your company's bottom line.
Location: Downtown Los Angeles

September 17 & 18: Entrepreneurship Series #4: Protecting Your Technology: Intellectual Property Rights
Intellectual property can be the primary asset of a technology company, and strategic management of IP can attract capital and monetize revenue, and impact the long-term results of a company's success. This workshop covers the most crucial legal and business strategies any company should know before exposing its technology to a competitive marketplace, including: copyrighting and trade secrets, working with an independent contractor to develop a product, and licensing.
Locations: Century City and Irvine

September 23: Successful Negotiation Series #2: The Difficult Negotiation
Effective, professional tactics for dealing with real-life difficult negotiation situations, such as "uphill" negotiation where one party has substantially more negotiating power. Structural techniques for successfully dealing with uncertainty in negotiations will also be discussed. The three-hour workshop includes interactive team and individual exercises that help to consolidate new negotiation skills. The instructor is Eric Klein of Shaw Pittman LLP.
Location: Downtown Los Angeles

Larta University's full course schedule >

Top Stories in Hot Technology Sectors

Biotech
Chinese Create Hybrid Embryos (LAtimes.com)
Scientists used cloning techniques to fuse human skin cells with rabbit eggs, report says.

Wireless
Calls, E-Mails Get Through (WashingtonPost.com)
Communications Networks Withstand a Day of Strain.

Software
Microsoft to Change Distribution of Vulnerable Software (New York Times - registration required)
Microsoft acknowledged today that it planned to change the way it distributes its flagship Windows XP operating system software, in response to a malicious software "worm" that has spread over the Internet in recent days attacking tens of thousands of personal computers by exploiting vulnerabilities in Windows.

Internet
Microsoft expects to fend off worm (CNN.com)
Microsoft has defended its handling of the "Blaster" crisis and says it expects to defeat an attack on its Web site.

Investments
Techs Waffle as Wall Street Copes With Power Outage (Wall Street Journal - registration required)
Technology shares moved little as Wall Street attempted to run business as usual despite a massive power outage hitting parts of the US and Canada, including much of Manhattan.

This events calendar is provided as a service by Larta about events vetted and endorsed by Larta.

August 20: Build Your Brand with Public Relations
Brown bag lunch series by LACCDC's Business Technology Center. A public relations campaign is essential for launching new products, creating new markets and establishing the credibility of new technology companies. Successful public relations consultants Michael Goldstein and Robert Sax will discuss strategies and tactics that will put your company on the road to recognition and riches.

August 20: The Four P's of Homeland Security: People, Packages, Places, and Packets
TiE (The Indus Entrepreneurs) Southern California explores the challenges and opportunities for investors, entrepreneurs, and businesses that want to benefit from this market opportunity. Featuring Deepak Chopra, Chairman and CEO of OSI Systems, a leading vendor of scanning and detection systems to the US and International governments.

August 21: Big eSchmooze
The San Diego Regional Technology Alliance (RTA) presents the fifth annual Big eSchmooze at the San Diego Aerospace Museum. The RTA has partnered with UCSD CONNECT and BIOCOM to make Big eSchmooze 2003 the biggest and most powerful tech and biotech networking event San Diego has ever seen.

August 26: Protecting Trade Secrets from Employees and Contractors
Trade secrets are some of a company's most important assets, but unlike patents, they're often overlooked and not properly protected. This Larta U session will teach you to identify your trade secrets, take appropriate practical and legal measures to protect those trade secrets, and will discuss why doing so provides a competitive edge and adds value to your company's bottom line.

August 26: Venture Physics I – Harnessing Market Forces for High-Tech Venture Growth
The Business Technology Center hosts this program for high-tech companies. Markets adopt advanced technology in a predictable and characteristic manner. This characteristic is the result of powerful economic and market forces governing the adoption of new technology and the sensitivity of buyers to risk and uncertainty. By harnessing these forces, ventures can catapult themselves into new markets with minimum cost and effort.

September 4: Where Does Wireless Go From Here?
Part of the Los Angeles Venture Association (LAVA) Presidents & Distinguished Speakers Series. Find out how Nokia went from a regional paper company to the world’s leading cell phone provider. KP Wilska, Nokia’s President, who has been with the company over 26 years and and a key player in the corporate evolution, will give his view of the past, present and future of the wireless industry.

Larta's full events calendar >

Since 1993, Larta has been the leader in convening technology companies, researchers, and investors. We help our clients access the technology industry through world-class conference and training services, industry research, and capital-raising.

Companies helped by Larta have raised over $1.5 billion in capital. Larta's conferences and seminars provide insights to thousands of businesspeople each year. Larta's weekly magazine on business innovation is read by over 20,000 people.

www.Larta.org

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