The weekly magazine of Larta, the think tank for technology businesses
  Week of June 2 - June 8, 2003 ~ v.5, n.22
  TOP STORIES: Green Technology, How to Buy Software, Electronic Games Industry White Paper

Green Technology: Froth or Foundation?
Green technology has been promoted as an environmentally responsible and fiscally sound alternative, but do green technologies really make good business sense?
full article >

Let the Seller Beware: How to Get Better Deals from Software Vendors
Ted Yarnell shares his insider's tips for buying software. Reprinted from Wall Street & Technology.
full article >

New from Larta Research: Electronic Games Industry White Paper
Examines current trends and market conditions in interactive entertainment, and includes the latest industry statistics, recent announcements by Sony, Nintendo and Microsoft, and analysts' forecasts for the future of the industry. more information >

Now Available: Medical Device Industry White Paper
Details the U.S. medical device industry, which has been a bright spot in an otherwise gloomy economy, generating over $55 billion in 2002.
more information >

Coming in June: Biotechnology Industry White Paper
Includes a special emphasis on the emerging area of bioinformatics (the use of computers to manage the vast amount of research information), which is transforming the biotechnology industry.

Technology Guide Helps Companies Find Government Funding
Larta has published its latest edition of the most comprehensive resource on government funding programs for technology R&D, Winning Government Money: 2003 Federal Technology Funding Guide. Sponsored by the Ewing Marion Kauffman Foundation, the report is recognized as the nation's leading survey on technology funding by the federal government (over $90 billion per year), and is indispensable for technology companies seeking federal funding.
more information >

2003 Nano Republic Conference
Larta's 2003 Nano Republic Conference July 10th is a leading national conference on Nanotech commercialization. Industry leaders will cover practical issues of engineering, design, and integration. Learn about the most promising Nanotech products and services, and meet companies that are using Nanotech today.
more information >

Larta University

June 3: Successful Negotiation #1
This first session provides participants with a professional, structured approach to negotiation that increases the likelihood of success and decreases adverse consequences of negotiation. Taking a holistic approach, participants learn how to prepare effectively, how to commence and conduct a negotiation, and how to use special methods and tactics that professionals commonly employ.
Location: Downtown Los Angeles
more information >

June 12: Entrepreneurship Series #2: The Road Map: Writing an Effective Business Plan
This session covers all phases of business plan development, including: identifying objectives, understanding what investors look for, the value proposition, tailoring strategies to a specific market and economic context, and creating the elements of a business plan.
Locations: West LA
June 11 Irvine class canceled
more information >

June 18: Successful Selling: Creating an Effective Sales Process for Software Companies
This three-hour boot camp helps software companies learn how to use a defined sales process, and turn the prospect who is “not looking” into a buying customer. Participants will create specific and customized scripts to assist in the selling process, and will learn how to get past the “gate keepers” and control sales costs.
Locations: Downtown Los Angeles
more information >

Other Articles
Sponsored by LATimes.com

Microsoft, AOL Settle Antitrust Suit (ZDNet)
The two companies drop pending litigation and announce a seven-year deal under which Microsoft will pay $750 million to AOL Time Warner.
full article >

Five Hurdles for Biotech (BusinessWeek)
The science is hot and the stocks are up. Here's what's needed to deliver on the promise.
full article >

Tech Bulls Charge On, but Naysayers Fear Trampling (Reuters)
Optimism about technology stocks has fueled a two-month Nasdaq rally, but some pundits are starting to wonder how much more upside tech can garner.
full article >

First Gene-Based Medical Practice Begins (United Press International)
A genomics firm entered into collaboration with a major medical center Thursday to develop the first practice based on human genetics to predict, detect and prevent disease.
full article >

Amazon vs. Apple in Music Downloads? (C/Net News.com)
Analysts are looking at Amazon.com as one of the likeliest candidates to take the next crack at the retail music-download business.
full article >

Fire Up That Game, Boy (Wired)
All those hours spent playing video games may not be wasted time after all: A new study suggests action-packed video games may sharpen your mind.
full article >

Events Calendar

This events calendar is provided as a service by Larta about events vetted and endorsed by Larta.

June 3: Technology Forecast 2003-2005: The Intelligent Real-Time Enterprise
Successful enterprises need systems to continually monitor key business processes and provide accurate and timely information to decision makers throughout the organization. These systems, and the enabling software technologies they rely on, are the focus of Technology Forecast: 2003–2005, sponsored by PriceWaterhouseCoopers. Panel includes Rohit Shukla, CEO of Larta.
more information >

June 4: Software Executive Roundtable
Software Council of Southern California sponsors this moderated forum featuring Aubrey Chernick, CEO of Candle Corporation.
more information >

June 4-6: Nanotechnology Boot Camp Series: Basic Nanotechnology for Non-technical Personnel
An introduction to nanotechnology for non-technical industry executives who need to understand how this revolutionary technology will impact the competitive business landscape and their companies' operations in the coming years.
more information >

June 6: Seventh Annual Central Coast Venture Forum
Meet over 200 angel investors and venture capitalists at the largest venture forum held in the central coast. Learn about hot companies with compelling business plans and exciting technologies with innovative business models. Meet an extensive network of leading business principles and investment professionals.
more information >

June 10-15: Success 101 Business Academy
Young Professionals Global Network (YPGN) will host its first annual Business Academy where college students and recent graduates can receive a concentrated introduction to business techniques and expert guidance in their entrepreneurial endeavors. The Business Academy will offer instruction, interaction, and outstanding networking opportunities with keynote speakers, industry panelists and a Career Fair.

more information >

June 12: Market Opportunity in Security
The Orange County Chapter of the Software Council of Southern California presents this panel discussion of market opportunities in Security. Panelists include Sean Peasley, a Partner in Deloitte & Touche.
more information >

June 16-18: NanoBioTech Intellectual Property Landscape
This unique event is designed to provide a powerful understanding of the nanobiotech competitive landscape, the role IP plays in that landscape, and where there are commercial “white space” opportunities in the market.
more information >

June 17: Getting Government Grants
San Diego Regional Technology Alliance presents a detailed workshop on getting Small Business Innovation Research (SBIR) and other federal grants.
more information >

June 17: Crisis Management: What to Do When All Hell Breaks Loose
Part of Orange Coast Venture Group's Monthly Breakfast Program. Features Gus G. Anagnos,
Senior Vice President, Client Team Leader, Marsh Crisis Consulting.
more information >

June 23-25: Nano Engineering World Forum
With its emphasis on the integration of nanotechnology into a broad range of disciplines, the NanoEngineering World Forum 2003 is a must-attend event for chief scientists and technologists, engineers, research directors, executives and strategic planners, educators, and venture-capital analysts.
more information >

June 23-27: IPv6 Global Summit
The North American IPv6 Global Summit is the premier event for the world IPv6 community and an international forum for advancing the development and implementation of new generation Internet networks, technologies and policies. Industry leaders will report on services, applications and international initiatives for large-scale deployment of Internet Protocol version 6 (IPv6).
more information >

Larta's full event calendar >

Larta Job Opportunities

Larta currently has the following job opportunities available. Interested candidates please email resumes to jjohnson@Larta.org.

Programs and Events Coordinator
Programs and Events Coordinator will assist the Programs Director with producing approximately five conferences and 50 business workshops per year. You will manage all logistical aspects of conferences and workshops including venue selection and confirmations, speaker coordination, vendor relationships, sponsor benefits fulfillment, and attendee registration. You will also assist in program marketing efforts including conference brochures, website development and updates, promotional flyers, email marketing, and direct mail campaigns.
more information >

Business Development Associate
Business Development Associate will assist the Business Development Director with sales, new business sourcing, and marketing.
more information >

Programs Marketing Assistant
Programs Marketing Assistant will support the production of approximately five conferences and 50 business workshops per year and play a critical role in the marketing for these programs. You will create marketing materials including conference brochures, websites, and promotional flyers. You will organize marketing and attendee lists and will also assist with event logistics.
more information >

***** Tech Marketplace *****
Now available from Larta
			The Sand Dollar Report 2003
Applying Nanotechnology today.
			The 2003 Nano Republic Conference
World Nano-Economic Congress
			Sept. 8-10
			Washington, DC
smalltimes
			BIG NEWS IN SMALL TECH
			get your free subsciption
FIDELYS
			Investment Banking Services
Now Available From Larta
			The Medical Device Industry White Paper
PricewaterhouseCoopers
			MoneyTree Venture Capital Survey & More
			The most comprehensive survey of venture capital investment
Rainmaker & Sun
			Integrated Marketing
			Contact: Rena Conner for free marketing consultation
			818.789.9928
 
***** Sponsors *****
Ewing Marion Kauffman Foundation
Verizon Foundation
 
******** About Larta ********

Since 1993, Larta has been closely involved with cutting-edge business trends, growing sectors, and innovative companies. We apply this "insider" knowledge to help our clients find new customers, open new markets, tackle tough issues, and raise capital.

Companies helped by Larta have raised over $1.5 billion in capital. Larta's seminars provide insights to 1,000 businesspeople each year. Larta's weekly electronic magazine on business innovation is read by 20,000 people.

www.Larta.org

714 W. Olympic Blvd.
Suite 750
Los Angeles, CA 90015
Tel: (213) 744-1314

Fax: (213) 744-1791

Orange County Office
16269 Laguna Canyon Road
Suite 100
Irvine, CA 92618
(949) 789-1110

 

Larta is the think tank for technology businesses. We apply knowledge in practical ways on behalf of cutting edge companies, investors, governments, and professionals. Larta drives the technology markets through four core services: business training, market research, consulting, and capital programs.
			  

714 W. Olympic Blvd.
Suite 750
Los Angeles, CA 90015
Tel: (213) 744-1314
Fax: (213) 744-1791
www.Larta.org 


Orange County Office
16269 Laguna Canyon Road,
Suite 100
Irvine, CA 92618
(949) 789-1110 


Larta VOX Brought to you By:
Staff Writer and Reporter - Wendy Hall
Larta Research Economist - Ketaki Sood
Editor - James Klein
Managing Editor - Victor Hwang
Publisher - Rohit Shukla
Technical Advisor - Stefanie Chao

Sponsorship: To sponsor VOX or other Larta events or publications, contact
Carlos Gutierrez