Week of April 14-20, 2003 ~  v.5, n.15

UC System Leads Patent Race
For the ninth consecutive year, the University of California ranked first in the number of patents received by universities nationwide, according to the Department of Commerce's United States Patent and Trademark Office (USPTO).
full article >

Taking Advantage of Tough Times
As the economy has made investment capital, as well as revenue and sales, harder to come by, advisory service companies have had to change their approach in order to survive, just like other kinds of companies. Newly formed advisory companies may actually have an advantage over their older competitors, as they can begin with a strategy that fits the current economic climate.

full article >

Sand Dollar Report Tracks So Cal Investment Decline
Southern California venture capital investment declined significantly in 2002, whether measured in dollar amounts or number of investments. Larta's Sand Dollar Report 2003: An Analysis of Venture Investing In Southern California details the regional decline, which mirrored the trend nationwide. The report features comprehensive new data and interviews with leading venture capitalists. Sponsored by PricewaterhouseCoopers, the report includes PricewaterhouseCoopers/Venture Economics/National Venture Capital Association MoneyTree Survey.
more information >

Sales Secrets Revealed April 17
Andrea Edwards' CustomerCentric Selling system can equip your sales team with the skills and methodologies necessary to sell more effectively in today's competitive marketplace. Sales expert Andrea Edwards is the featured presenter at Larta University's April 17th seminar, Successful Selling – Creating an Effective Sales Process.
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Technology Guide Helps Companies Find Government Funding
Larta has published its latest edition of the most comprehensive resource on government-facilitated programs for R&D, Winning Government Money: 2003 Federal Technology Funding Guide. Sponsored by the Ewing Marion Kauffman Foundation, the report is recognized as the nation's leading survey on technology funding by the Federal government, which invests over $90 billion per year. With interest in government funding for technology at an all-time high, this publication can provide significant guidance for companies seeking this kind of assistance.
More information >


April-May 2003

April 16 & 30: PwC Expert Access #3: Equity Transactions
Issuing preferred stock, stock options and warrants can raise complex accounting issues.
This course will discuss the impact of equity transactions in terms that are relevant and comprehensible to emerging technology companies.
Locations: Irvine & West L.A.
more information >

April 17: Successful Selling – Creating an Effective Sales Process
This 3-hour boot camp helps participants learn how to use a defined sales process to sell successfully. By creating a repeatable sales process, you can build a sales team that will follow a defined series of steps to effectively sell your product or service.
More information >

May 1 : Economic Research Briefing: Medical Device Industry
This briefing will present an overview of the performance of the medical device industry, and how the U.S. has positioned itself as the dominant global producer. Topics include: current regulations and reimbursements, Department of Commerce (DOC) export programs, and ways the US government is working with industry to improve the global regulatory and reimbursement environment. Led by Jeffrey L. Gren, Director of the Office of Microelectronics, Medical Equipment and Instrumentation (OMMI) within the International Trade Administration.
More information >

May 13 & 28: PwC Expert Access #4: Revenue Recognition
Revenue recognition continues to be a serious concern in the financial community, particularly in the tech sector. This course will focus on the key revenue recognition principles that can be used by emerging technology companies.
More information >

May 14 & 15: Entrepreneurship #1: Strategic Planning For Your Venture
This first session of the Entrepreneurship Series addresses ways entrepreneurs take business inspiration--concepts, ideas, assets, intellectual property--and use strategic planning to turn it into a profitable company. The course covers how to conduct and invest in market research, assess the competitive landscape, and decide whether your product and company are viable and ready for market.
Locations: Irvine & West LA
more information >

~ Other Articles

Sponsored By:

Business, Investment, and Entrepreneurship:

Going East for Tech Growth (Business Week)
As expansion of Western technology markets has slowed, US giants are aiming at countries where technology spending holds more promise.
Full article >

Security:

Pentagon Scrambles for Satellites (Washington Post)
In the past few months, the Pentagon has moved more than 200,000 troops, 1,100 aircraft and dozens of warships within reach of Iraq, but is still trying to accumulate enough satellite capacity to serve the communication and strategic needs of its vast military force.
Full article >

Nanotech:

House Panel Hears Nanotechnology Concerns
Legislation earmarks $2.1 billion for nanotechnology R&D, and also calls for research on societal and ethical impacts of nanotechnology.

Full article >

Bioscience:

Mapping of Human Genome Completed (Associated Press)
Scientists have completed work on mapping the human genome, the six governments coordinating the project have announced.
Full article >

Razing the Tollbooths (Scientific American)
A call for restricting patents on basic biomedical research.
Full article >



This events calendar is provided as a service by Larta about events vetted and endorsed by Larta.

April 9, 10, 16, 17 & 29: The Leader Workshop
Presented by Frontier Associates, The Leader Workshop provides a technology that empowers people to lead, manage, and work with others to produce breakthrough results in their organizations. The 5-day Leader Workshop covers principles and models, and has a real-world results orientation, with numerous demonstrations and exercises to help participants apply the workshop technology to their particular issues.
More information >

April 15: Private Equity: Real Money for Real Businesses
Private equity funds typically invest anywhere from a few million to hundreds of millions of dollars in companies with solid business fundamentals. Orange Coast Venture Group convenes a distinguished panel of senior managers from five premier private equity funds to offer real-world insights into the style, criteria and process through which they select and manage their investments.
More information >

April 22: Jetro 4th Tuesday Technology Exchange, Bioinformatics for Regenerative Medicine
Regenerative medicine is the technology to regenerate damaged or disordered human tissues and organs and to regain their functions by replacing them with artificially developed substitutes based on human cells. As the multiplication and differentiation of Embryonic Stem Cells have been researched, human cells have become more understandable with the help of technical advancements of biology and IT, and are now considered a new business target in the 21st century.

More information >

April 22-24: National SBIR Spring Conference 2003
The National SBIR Spring Conference 2003 will show how to finance and transition your small business R&D project into the marketplace.
The SBIR program and its sister program, Small Business Technology Transfer (STTR), offer a wide selection of Federal research and development funding for a variety of technologies and market areas, including counter-terrorism, bioengineering, information technology, and the environment. Each year, representatives from the Department of Defense and nine other federal agencies gather with a team of national experts to educate the public and guide potential applicants through each phase of the SBIR and STTR programs.

More information >

April 22-25: Doing Business With The Federal Government, Direction & Opportunities To Provide IT Solutions
This conference features members of Congress and representatives from Federal government agencies that are major buyers of IT solutions, and provides guidance and opportunities to help potential IT providers navigate the government procurement process. Present will be representatives of the US General Services Administration (GSA), which contracts for billions of dollars worth of products and services annually, as well as representatives from the Department of Commerce, Department of Defense, and Department of Homeland Security.
More information >

April 23: Is Your Company Too Inbred To Innovate?
Harvard Business School Professor Henry Chesbrough provides a revolutionary look at how the world's best companies create and exploit new ideas.
More information >

April 26: Caltech/MIT Enterprise Forum's Strategic Relationships, The Lifeblood of Life Science Ventures
Life science companies are inherently complex, and must effectively manage leading-edge technological problems, long product development cycles, and extensive testing regulatory requirements. How can a young company with limited resources meet these challenges? Find the answers to these questions and hear from those who have created and managed strategic relationships in their life science companies.
More information >

April 27: From Hollywood to Bollywood and Back Again
CBS-TV's Sixty Minutes described alumni from the Indian Institute of Technology (IIT) as "some of the brightest engineers, from what may be the most competitive school in the world". In California, IIT alumni are active not only in technology, but also in the worlds of entertainment and fashion. This special event at the Skirball Center in Los Angeles is organized by the Alumni Association of the Indian Institute of Technology's Kanpur campus, and features a discussion on careers that cross traditional cultural and market boundaries. Speakers include Harish Saluja, director of The Journey; Jag Mundhra, director of, among other films, Improper Conduct; and Vrajesh Lal, fashion entrepreneur and CEO of Wrapper USA.
more information >

April 29: TechSpotter Event, Elevator Pitch Event
The purpose of this event is to explore the fundability of TechSpotter applicant companies. During the last event, the investors were able to hear the elevator pitches of approximately 70 presenting companies. This event will have different investors who will be digging a little deeper into the attendee’s companies than can be conveyed in an elevator pitch.
more information >

May 9: 2003 Entrepreneur Association Conference, Building Enduring Value
This one-day event, hosted by The Entrepreneur Association at the Anderson School at UCLA and The Price Center for Entrepreneurial Studies, includes education, discussion, and networking designed to help entrepreneurs build more successful organizations. Keynote speakers will be Terry Semel, CEO of Yahoo, and Paul Orfalea, founder and Chairman Emeritus of Kinko's.
More information >

May 10: Caltech/MIT Enterprise Forum's Spotlight Series Program, Corporate Formation & Strategic Tax Planning
Transforming advanced technology and innovative ideas into successful business ventures depends on much more than technical know-how. It requires intelligent financial and management decisions at every stage of your company's formation and growth. The greatest technology in the world won't thrive in today's marketplace without the right corporate structure to seize growth opportunities, maximize profits, ensure fiscal stability and protect your personal assets.
More information >

May 12: Tech Coast Angels, 3rd Annual Fast Pitch Competition
One of the largest groups (200+ members) of angel investors in the world. Funded 64 venture in 63 months: $45M member capital; $456M co-investors. Active in Southern California: Los Angeles, Orange County, San Diego. 20 leading VC firms are VC Affiliate Members of Tech Coast Angels
TCA members mentor, coach, serve on boards, provide contacts, and assist with team building, planning strategy, and subsequent fundraising.
More information >

May 19-20: UCLA's Wireless Internet, Data and Enterprise Application Conference
This two-day event will bring together leading wireless experts from industry and academia to provide a comprehensive overview of the Wireless Internet space. The program covers issues related to the latest business models, technologies, convergence of WLAN and WWAN, security, mobility, and billing, and provides relevant case studies and success stories. The conference attracts experts from the entire value chain--mobile operators and carriers, researchers, media content companies, telematics, mcommerce, application developers, vendors, portals, consultants, investors and more.
More information >

May 19-21:ASME 3rd Annual MEMS Technology Seminar
5 courses, exhibits, and NASA Microdevices Lab Tour offered.
More information >

May 22: Corporate Investment and Strategic Alliance Conferences
The Corporate Investment and Strategic Alliance (CISA) Conferences are the oldest, largest and most successful conferences in the US dedicated exclusively to companies seeking corporate funding from and/or strategic alliances with Fortune 1000, Nasdaq 100, International 200, or other large public or private corporations.

More information >

May 22: Forum for Women Entrepreneurs' Annual Venture Dinner
Join FWE San Diego for the Second Annual Progressive Venture Dinner. The 2003 event will build on the success of last year's inaugural dinner, where 45 prominent venture capital providers, 20 professional service providers, and more than 80 high-growth men and women entrepreneurs gathered for an evening of insight and networking.
More information >

Larta's full event calendar >

~ Job Opportunities at Larta

Larta currently has the following job opportunities available. Interested candidates please email resumes to jjohnson@Larta.org.

Marketing Assistant
We are seeking an individual possessing strong interpersonal skills, some experience in conference and event marketing, excellent oral and written communication skills, solid organizational skills, and computer graphics and web design capabilities.
More information>

Business Development Associate
The Business Development Associate will assist the Business Development Director with sales, new business sourcing, and marketing.
More information>

***** Tech Marketplace *****
Now available from Larta
			The Sand Dollar Report 2003
Larta University
			March 18 & 26
			Accounting Issues For Emerging Technology Companies
smalltimes
			BIG NEWS IN SMALL TECH
			get your free subsciption
FIDELYS
			Investment Banking Services
Applying Nanotechnology today.
			The 2003 Nano Republic Conference
PricewaterhouseCoopers
			MoneyTree Venture Capital Survey & More
			The most comprehensive survey of venture capital investment
Tech Jobs CA
			Your link to local technology jobs and talent throughout California
Rainmaker & Sun
			Integrated Marketing
			Contact: Rena Conner for free marketing consultation
			818.789.9928
National Nanotechnology Initiative
			April 2 - 4, 2003
			Washington, DC
 
***** Sponsors *****
Ewing Marion Kauffman Foundation
Verizon Foundation
 
******** About Larta ********

Since 1993, Larta has been closely involved with cutting-edge business trends, growing sectors, and innovative companies. We apply this "insider" knowledge to help our clients find new customers, open new markets, tackle tough issues, and raise capital.

Companies helped by Larta have raised over $1.5 billion in capital. Larta's seminars provide insights to 1,000 businesspeople each year. Larta's weekly electronic magazine on business innovation is read by 20,000 people.

www.Larta.org

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Fax: (213) 744-1791

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Sponsorship: To sponsor VOX or other Larta events or publications, contact
Carlos Gutierrez