Larta is the think tank for technology businesses. We apply knowledge in practical ways on behalf of cutting edge companies, investors, governments, and professionals. Larta drives the technology markets through four core activities: business training, market research, consulting, and capital programs. 714 W. Olympic Blvd. Suite 750 Los Angeles, CA 90015 Tel: (213) 744-1314 Fax: (213) 744-1791 www.Larta.org Larta Orange County Office 7545 Irvine Center Drive, Suite 100 Irvine, CA 92618-2934 (949) 789-1110 Larta IT Sponsor Verizon Contact: Frank Nainoa Sponsorship For Information on sponsoring LA VOX or other Larta events or publications, email Carlos Gutierrez. Entreworld - a world of resources for entrepreneurs

~Larta Announcements

Larta Opens New OC Office
Larta has now officially opened its Orange County field office, which
will be housed within Skyline Ventures (Irvine Ventures).
Here is the contact information:

7545 Irvine Center Drive, Suite 100
Irvine, CA 92618-2934
(949) 789-1110

FREE Sand Dollar Report 2002
Help us learn more about you by answering 4 quick and easy questions for us. For 30 seconds of your time we'll send you a free copy of our 2002 Sand Dollar Report: Analysis of Venture Investing in Southern California. Not a bad deal, huh?
more information >

Learn more about Larta's Sand Dollar Report 2002: Analysis of Venture Investing in Southern California.

Now Accepting Applications for Larta's September Venture Salon
Apply to present at Larta's next Venture Salon. Chaired by Randy Lunn of Palomar Ventures, this Salon will showcase half a dozen technology companies in a private event for accredited investors only. If you are a technology company looking for funding, whether startup or later-stage, you may apply to present at the Venture Salon. Applications are due by August 15.
more information >

Larta Open House August 15
Larta will be celebrating its new home in historic downtown LA with an afternoon reception and open house. This event is open to all friends and associates of Larta, and is free of charge. RSVP required.
more information >

Larta University September Session: Intellectual Property
Intellectual property can be the primary asset of a technology company, and strategic management of IP can attract capital and monetize revenue, and impact the long-term results of a company's success. This workshop covers the most crucial legal and business strategies any company should know before exposing its technology to a competitive marketplace, including: copyrighting and trade secrets, working with an independent contractor to develop a product, and licensing.
more information >

Larta to collaborate with Kauffman Center for Entrepreneurial Leadership
Larta is pleased to announce the commencement of a collaboration with the Kauffman Center for Entrepreneurial Leadership at the Ewing Marion Kauffman Foundation. Larta will be working with the Kauffman Center on two projects: an expanded, in-depth update to Larta's Federal Technology Funding Guide, to be distributed by the Kauffman Center and Larta, and production of a comprehensive, multi-sector manual and a video based on Larta University's classes on Business Presentation: From Investor to Customer.
more information >

~Other Announcements

VentureNet 2002 Applications Now Being Accepted
If you are an entrepreneur looking for investors, submit your application today to make a capital presentation at VentureNet 2002. VentureNet brings together Southern California's most promising companies with prospective investors and strategic partners from around the country, including all venture capital firms in Southern California, numerous venture capital firms from Northern California and elsewhere in the country, angel groups, individual angel investors, and investment bankers. Now in our seventh year, VentureNet 2002 will showcase 12 of the best and hottest software and information technology companies. Prior to the conference, the 12 presenting companies will be intensely coached by the selection committee and other professionals.
more information >

~Larta in the News
Sponsored by:

L.A. Venture Funding Way Down in Second Quarter (Los Angeles Business Journal) Venture capitalists, still smitten with the struggling telecom business, continue to invest in LA companies developing wireless services and Internet-related products, even as the level of dealmaking declined.
full article >

IBM y las mujeres del futuro
La empresa prepara a niñas de entre 12 y 13 años en un nuevo programa destinado a ayudarlas a dominar la alta tecnología
full article >

~Other Articles

Senators seek to balance privacy, security matters (Washington Times)
Two senators are proposing a privacy commission that would examine new surveillance technology with the goal of balancing security and privacy concerns
full article >

Girding Against the Copyright Mob (Wired)
Opponents of copy protection gather to mull strategy and make a unified cry: Let the market decide, not the entertainment companies.
full article >

Venture Capital Investments Decline (New York Times)
Venture capitalists continued to tiptoe through the high-tech wreckage in the second quarter, sending investments in start-ups to the lowest level in nearly four years, according to an industry report to be released Tuesday.
full article >

Southern California venture investment trends consistent with national, according to Ernst and Young/VentureOne Venture Capital Survey
Venture investment in healthcare highest since the boom, information technology companies left with less than 1/2 the pie.
full article >

~Research

Larta to release Orange County Report this August
This latest research report from Larta, due out next month, will feature economic data and interviews with leaders from Orange County's high tech industry. In an effort to examine the current state of the region's health and stability, the report, Raising the Curtain: The Technology Economy of Orange County, will examine the obstacles that curtail its growth, and the strengths which will help move it forward as a leading economic and technology destination.
more information >