Larta
University Presents:
Attacking the Market & Creating Market Share
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You've
always known that a product needs to be more than good -
it needs to sell.
This Larta U workshop will discuss methods to create
that market share by discussing particular public relations
and marketing techniques, such as building a sales force,
distribution methods, advertising and strategic selling.
January 23 in Costa Mesa, 8 am - 12 noon
January 24 in Santa Monica, 8 am - 12 noon
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larta
is a trusted advisor to the investment, technology,
and startup community of Southern California. larta
is an independent, private nonprofit company originally
created by California legislation.
For
a complete listing of larta's programs and
activities, please visit www.larta.org.
746
W. Adams Blvd.
Los Angeles, CA 90089-7727
Tel: (213) 743-4150
Fax: (213) 747-7307
www.larta.org
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Featured Speakers Include:
Jay
Humplett (Palomar
Ventures)
"What
Investors Look For In A Company & Marketing Strategies"
Dave Newmark (Newmark
Communications)
"Secrets to Success for Direct Response Advertising"
Tracy Williams (Casey Sayre & Williams)
"Getting Heard"
Brooke
Abercrombie (Neurosmith)
Jim Jonassen (formerly with PeopleMover/Opus 360)
"Tales From the Trenches"
Dave Lavinsky
(Growthink)
Market
Analysis and Identification
Jonathan Gelfand and David Sands (Akin, Gump, Strauss,
Hauer & Feld, L.L.P - Technology Ventures)
Legal Limits of Consumer Contact
Bob Osbrink and Joe Faulkner (Grubb & Ellis)
The Essence of Sales
To
attend, register at www.larta.org/ecommerce
For
more information www.larta.org/TechNetEd
Each workshop is $125
The
Logic of Marketing
From the Harvard Business School's Working Knowledge Site
Marketing a new product to new customers in a new company isn't
easy. But skilled use of the right tools can help, says HBS professor
Joseph Lassiter. In this video excerpt, the creator of the MBA
course Entrepreneurial Marketing tells how one such tool helps
marketers make the connection between the features of a product
and the calculable benefits it provides for end users.
click
here for the Harvard Business School Video
Attend
the Southern California Harvard Business School Alumni Association's
next event "Finding Your Next Gig as a High Tech Exec in
SoCal"
Coming
up at larta University
· February: Attracting the Capital
With a firm strategy in place, the company can seriously consider
courting outside investment. This workshop will discuss the techniques
to draw in angel investors and venture capitalists, as well as
discussing such issues as valuation and exit strategies.
NEWS
1.
Applications
Now Being Accepted For The 2001 Southern California Technology
Venture Forum
Applications
Due By February 7th. To apply visit: www.TheVentureForum.com
2.
Get
Low-cost Exhibit Space at Innovation City Apply
now!
To help start-ups in the communications industry show off
their innovative products and services, CMP and larta have
created Innovation City - an exhibit that will be on the floor
of the CT Expo
March 6-8th. Innovation City will build qualified start-ups a
10ft X 10ft booth including carpeting, electrical support, and
signage. For more information on this larta sponsored opportunity,
click
here.
larta
in the News
1-9-2001:
"GenesisIntermedia.com
Ends Year With Share Price Up 195%"
(Los Angeles Times)
1-8-2001: "New
Tech Stars Rise to Fill Void Left by E-Tailers" (Los Angeles
Business Journal)
1-1-2001: "Strategies
for Finding Venture Funding in 2001" (Los Angeles Times)
Meet,
Mix and Mingle:
This event bulletin is provided as a service by larta on behalf
of various partner organizations. This announcement provides more
comprehensive detail about events vetted and endorsed by larta.
click
here for upcoming events
Copyright
© 2001 larta. All rights reserved. Please feel free to
forward this newsletter to those who may be interested. Permission
to quote any proprietary part of this material is granted given
proper credit. Distribution is allowed provided that no modifications
are made to the original content.
